Whether, paid, earned, shared or owned media, very few tactics do not involve some sort of visual.
Learn why you should care about visual storytelling in this lecture delivered by Diane Bégin at the McMaster Syracuse Master of Communications Management (MCM) 2019 residency.
The full presentation can be accessed by filling
That question was tossed around at an October 16 event, hosted by the National Archives in the stunning new Globe and Mail Centre, called Unfiltered: the Fate of Facts in the Digital Age. (Also check out what Globe staff have said about the Centre’s views.)
The discussion was moderated by Guy
UPDATE - As of April 6, 2018, these emergency alerts are in effect.
Would you want to receive a text message from authorities if your life may be in immediate danger?
From the 2012 Eaton Centre shooting in Toronto to the 2016 wildfires in Fort McMurray (incidentally the anniversary of the evacuation
Size matters. But, does that mean bigger is better?
At a November 2016 SoDA Academy session, Jack Skeels, CEO and Founder of Agency Agile, described how he realized at a previous job, the bigger they got, the bigger he felt the shark chasing them got as well. Essentially, as they grew
In May 2016, the Regional Municipality of Wood Buffalo (RMWB) was hit with a wildfire, which resulted in the largest insured disaster in Canadian history. More than 90,000 individuals were evacuated from the City of Fort McMurray and were not able to return for a month.
Jordan Redshaw and Robin Smith
Remember Canada’s 125th? Branded as “Canada 1-2-5,” this was the commercial.
In the pre-internet days, TV spots and brochures were really how I remember Canada shared its ideas about how to celebrate.
Fast forward to 2017 and Canada’s 150th (aka #Canada150, or the more fun #sesquicentennial #sesqui) and we’re seeing commemorations popping
Last month, Jordan Redshaw and Robin Smith from the Regional Municipality of Wood Buffalo (RMWB) made our third ruckus makers speakers series one to remember.
In May, the largest insured disaster in Canadian history struck. The RMWB, including the city of Fort McMurray, was hit by a wildfire. More than 90,000
LinkedIn is the world’s largest professional network with more than 467 million registered users. In Canada there are 13+ million users (around a third of the population).
But, just because folks have a LinkedIn profile, doesn’t mean they’re using the platform effectively.
And, given that LinkedIn is 3 times more effective than Facebook
Last night I headed to Brainstation Toronto – a tech education hub – for my first #InstaMeetTO.
The event brings together social enthusiasts from across the city, all equally eager to curate an amazing Insta feed. With a stacked panel of artists and brand managers, there was sure to be a
“Technology has removed technology from technology.” Mitch Joel
Last week, my University of Toronto #digitaledu colleague Donna Papacosta hosted Six Pixels of Separation and Ctrl Alt Delete author Mitch Joel for a chat about technology’s ubiquity evolving consumer behaviour, which ultimately shapes the way we should do business.
Joel first focused on
