Tag : social

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As communicators we need to embrace social advertising

Not very long ago, our chief recourse as communicators who needed to tell brand stories was to work with publications and submit articles – or pitch thought leadership pieces. Today, thanks to social and digital advertising capabilities, the game has changed. We now have several tools at our disposal that can

Where do good content ideas come from?

Creating great content isn’t an exact science. At a recent event hosted by Rethink at the YouTube space in Toronto, the panel (featuring Alison Lawler-Dean, Rethink’s VP of Marketing and Communications) discussed how content is developed from various perspectives. In addition to how a non-profit like Rethink approaches the concept, Lawler-Dean