Tag : toronto

HomePosts tagged toronto

5 QS: Georgia Eliopoulos of Extra Sparkle Please

Georgia Eliopoulos Extra Sparkles Please @extrasparklesplease   Up next, we sat down with Georgia Eliopoulos, creator of ExtraSparklesPlease.com, to talk about future trends in the world of blogging and what she loves most about being an influencer.   1. Tell us about your blog currently and the direction you see it heading in the years to

5 Qs: Danie Reyes, CEO, and Catherine Sugrue, COO, of Do the Daniel Inc.

APEXers and the ruckus team are asking five questions about the year it’s been and what individuals are looking forward to in 2018. Up first… Daniel Reyes CEO, Do The Daniel Inc. @dothedaniel Catherine Sugrue COO, Do The Daniel Inc. @cnsugrue   1. How do you choose the content you share with your followers? Daniel: “It’s all about the

CPRS event: The benefits of research and data collection

In the past 10 years, the public relations industry has advanced tremendously in how it collects and reports data, conducts research and quantifies success. On February 5, 2018, the Canadian Public Relations Society (CPRS) Toronto held an informative event where attendees had a chance to listen to four leading industry experts

As communicators we need to embrace social advertising

Not very long ago, our chief recourse as communicators who needed to tell brand stories was to work with publications and submit articles – or pitch thought leadership pieces. Today, thanks to social and digital advertising capabilities, the game has changed. We now have several tools at our disposal that can

APEX PR/ruckus Digital amp-up its integrated marketing strategy

Toronto, October 26, 2017 – Following another strong year of multi-channel programming for its diverse set of clients, APEX PR and ruckus Digital today announced the promotion of four key senior practitioners into integrated communications roles for consumer, corporate B2B and design. Jennifer Stein, a 10-year veteran of APEX PR and

Should fake news be archived to be preserved for the future?

That question was tossed around at an October 16 event, hosted by the National Archives in the stunning new Globe and Mail Centre, called Unfiltered: the Fate of Facts in the Digital Age. (Also check out what Globe staff have said about the Centre’s views.) The discussion was moderated by Guy

Drive engagement through Millennials ‘early onset nostalgia’

With fierce competition from other leading online and bricks and mortar retailers, the holiday shopping season is the most difficult time of the year to capture a customer’s attention. Walmart Canada needed a creative approach to break through the noise and entice Canadian shoppers to choose Walmart for their Black