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Tag : agency

HomePosts tagged agency (Page 3)

Should fake news be archived to be preserved for the future?

That question was tossed around at an October 16 event, hosted by the National Archives in the stunning new Globe and Mail Centre, called Unfiltered: the Fate of Facts in the Digital Age. (Also check out what Globe staff have said about the Centre’s views.) The discussion was moderated by Guy

Drive engagement through Millennials ‘early onset nostalgia’

With fierce competition from other leading online and bricks and mortar retailers, the holiday shopping season is the most difficult time of the year to capture a customer’s attention. Walmart Canada needed a creative approach to break through the noise and entice Canadian shoppers to choose Walmart for their Black

APEX Public Relations/ruckus Digital joins BCMA

TORONTO, ON - October 2 2017 APEX Public Relations/ruckus Digital announces that it has joined the Branded Content Marketing Association (BCMA), the global regulating body for marketing professionals producing branded content. Becoming part of the BCMA will provide APEX/ruckus with the latest industry insights. APEX/ruckus will also have access to the BCMA’s

How to add a fresh twist to your social media content

Have any of your married friends or those in committed relationships ever asked to play with someone else’s dating apps (just because they were curious)? According to a Google Consumer Survey ruckus Digital commissioned in spring 2017, about a quarter of Canadian millennials know someone who has. This insight gave us

Linda Andross secures IABC Canada’s highest honour: Master Communicator

On September 28, 2017, the International Association of Business Communicators Canada Regions (IABC Canada) named its 2017 recipients of the prestigious Master Communicator (MC) designation (one per region in each east and west). The IABC Master Communicator designation is the Association’s highest honour in the country, and this year's recipient in eastern Canada was APEX

Meet our interns

Over the years, APEX Public Relations and ruckus Digital have taken in two interns every year to integrate them into the world of communications. This year, we have the pleasure of adding four interns to the team. Each intern brings their own set of unique and diverse skills, but there’s no better way to get

Building Better Partnerships: Beyond Tech

Last month’s Dx3 event featured great speakers, intriguing activations, and an opportunity to bump into colleagues. Everyone leaves having a slightly different takeaway, here’s my favourite. Is the agency of the future going to be smaller, consisting of fewer than 50 people and focusing on greater collaboration with freelancers and vendors?