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Tag : agency

HomePosts tagged agency (Page 4)

Four things I learned working with mommy bloggers

While some digital marketers are still debating the definition and value of “social influencers,” others are incorporating them into brand campaigns, using their expertise and audience to get a few more (relevant) eyes on a product or service. Recently, I’ve started working closely with a bad-ass group of influencers that have

Ad targeting: Let’s go beyond demographics

Considerable thought goes into content creation, but often marketers forget about reaching the right audience and social media advertising can help. If only we could just publish content and the perfect audience would just find it – but we don’t always get that lucky. With social media advertising you don't have to rely on audience assumptions.

Top 5 of #Canada150

Remember Canada’s 125th? Branded as “Canada 1-2-5,” this was the commercial. In the pre-internet days, TV spots and brochures were really how I remember Canada shared its ideas about how to celebrate. Fast forward to 2017 and Canada’s 150th (aka #Canada150, or the more fun #sesquicentennial #sesqui) and we’re seeing commemorations popping