At the beginning of the month the ruckus crew posed a challenge to one another: Use a social platform you don’t usually use. We all have our favourites and not so favourite social platforms. (My favourites are Snapchat and Instagram and not so favourite are Twitter and Facebook.) So, for one
Opportunities in visual storytelling continue to evolve each day, and as digital nerds we are constantly strategizing what content should go where, when and targeted to who. A definite contender for brands would have to be Instagram Stories, which launched in August of last year. (And the newest contender Facebook Stories,
Last month’s Dx3 event featured great speakers, intriguing activations, and an opportunity to bump into colleagues. Everyone leaves having a slightly different takeaway, here’s my favourite. Is the agency of the future going to be smaller, consisting of fewer than 50 people and focusing on greater collaboration with freelancers and vendors?
ruckus Digital was at DX3 Canada, Canada’s leading technology, digital marketing and retail event, at the Metro Toronto Convention Centre this week. This year, #DX32017 brought in speakers and industry leaders from big players like Walmart, Pinterest, IBM, Corus Entertainment, American Express, DAVIDsTEA, Lululemon, BMO Financial Group, Coca-Cola, McDonald’s and many more. See below to check
Size matters. But, does that mean bigger is better? At a November 2016 SoDA Academy session, Jack Skeels, CEO and Founder of Agency Agile, described how he realized at a previous job, the bigger they got, the bigger he felt the shark chasing them got as well. Essentially, as they grew
Creating great content isn’t an exact science. At a recent event hosted by Rethink at the YouTube space in Toronto, the panel (featuring Alison Lawler-Dean, Rethink’s VP of Marketing and Communications) discussed how content is developed from various perspectives. In addition to how a non-profit like Rethink approaches the concept, Lawler-Dean
Considerable thought goes into content creation, but often marketers forget about reaching the right audience and social media advertising can help. If only we could just publish content and the perfect audience would just find it – but we don’t always get that lucky. With social media advertising you don't have to rely on audience assumptions.
Remember Canada’s 125th? Branded as “Canada 1-2-5,” this was the commercial. In the pre-internet days, TV spots and brochures were really how I remember Canada shared its ideas about how to celebrate. Fast forward to 2017 and Canada’s 150th (aka #Canada150, or the more fun #sesquicentennial #sesqui) and we’re seeing commemorations popping
Last night I headed to Brainstation Toronto – a tech education hub – for my first #InstaMeetTO. The event brings together social enthusiasts from across the city, all equally eager to curate an amazing Insta feed. With a stacked panel of artists and brand managers, there was sure to be a