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Tag : digital

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Where do good content ideas come from?

Creating great content isn’t an exact science. At a recent event hosted by Rethink at the YouTube space in Toronto, the panel (featuring Alison Lawler-Dean, Rethink’s VP of Marketing and Communications) discussed how content is developed from various perspectives. In addition to how a non-profit like Rethink approaches the concept, Lawler-Dean

Ad targeting: Let’s go beyond demographics

Considerable thought goes into content creation, but often marketers forget about reaching the right audience and social media advertising can help. If only we could just publish content and the perfect audience would just find it – but we don’t always get that lucky. With social media advertising you don't have to rely on audience assumptions.

Top 5 of #Canada150

Remember Canada’s 125th? Branded as “Canada 1-2-5,” this was the commercial. In the pre-internet days, TV spots and brochures were really how I remember Canada shared its ideas about how to celebrate. Fast forward to 2017 and Canada’s 150th (aka #Canada150, or the more fun #sesquicentennial #sesqui) and we’re seeing commemorations popping