Considerable thought goes into content creation, but often marketers forget about reaching the right audience and social media advertising can help. If only we could just publish content and the perfect audience would just find it – but we don’t always get that lucky. With social media advertising you don't have to rely on audience assumptions.
The notion might be scary, but open or shorter-term agency relationships are representing the new reality of current marketing environment. In-house marketers can really play the field until they find a partner they love, but they can also love other agencies in the meantime, said Matt Lewis, President of Momentum
Last week, we were very excited to host our second ruckus makers event with our special guest Elamin Abdelmahmoud, the Social Media Editor from Buzzfeed Canada. As Buzzfeed secures their spot as the king of content, many brands are left wondering how they do it. The quick answer, they develop
Dimitri Bariamis joins the team