Until a couple years ago we were in the age of millennials, anyone who was born from 1981 to 1996. Recently, Gen Z, those born between 1997 and 2012, surpassed Boomers and Millennials in size. As of 2019, Gen Z makes up 32% of the world’s 7.7 billion population, making
Recently I was able to attend Remote Design week by the Design X community, a community of designers here in Canada and around the world. One of the many talks that had great insight into our current situation was by Adam Fry-Pierce, Director of Customer Experience Programs at Invision. He
It’s safe to say that there is no lack of content to be consumed on social media—so how do you create something that stands out and performs well? Here, we’ve rounded up our best tips to help you get started.
1. Keep copy on your creative to a minimumLess is more
I believe that people tend to place too many expectations on themselves. College grads think they need to be experts, those starting out think they’re not as far along as they should be and on and on it goes. I know I personally thought I wasn’t ready to be in
2019 was the year of podcasting for me. As
one of APEX’s in-house podcast producers, one of my favourite projects was
producing our very own podcast The Pivot, based on the CMO Lab research we conducted in 2018.
The Pivot is the qualitative aspect of the
CMO Lab to further peel the onion
Back in
2017, ruckus Digital successfully launched the Planet Fitness Canada social
channels. While new locations are regularly opening across the nation, as a newer
gym in Canada, there is still a level of education and brand awareness required
for the Canadian audience.
December and
January is a busy time for the fitness industry as Canadians
Problem
Interac is a world-class debit payment system and one of Canada’s
leading brands. On average, it is used 16 million times daily and is a market
leader in payment technologies. With a concern that new technology platforms
and often-enticing credit card reward-programs could encroach as the preferred
method of payment for Millennials, the brand
Emily Rivas is ruckus’ newest team member, joining our team as senior content and development strategist. Rivas joins us after spending over two years with Rogers Media. Get to know Emily below!
1. How has your past work or volunteer experience helped you in your current position?
In my previous position
Abby Radovski joins ruckus as an account director, digital integration. Abby’s role will focus on senior client counsel and leadership on all digital aspects, and she will also support new business growth. Abby brings more than seven years of experience from numerous multi-national agencies, with a robust background in
Aaron Short is ruckus Digital’s newest intern, joining the digital marketing and creative team. Aaron attended Durham College, completing an advanced diploma in public relations and then a postgraduate sports business management program. Before joining ruckus, he most recently spent six months as a communications and marketing intern for
