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3 Reasons You May Be Noticing Low Instagram Engagement – And What You Can Do About It

Are you noticing a frustrating drop in your Instagram engagement recently? You’re not the only one. As Instagram moves more and more towards a pay-to-play model, generating organic reach is becoming increasingly difficult. There is no one-size-fits-all solution to low engagement on the app, but here are a few things

How sports and athletes have pivoted to keep us entertained

How sports and athletes have pivoted to keep us entertained At APEX PR and ruckus digital, we are fascinated and focused on brand pivots, especially in the wake of COVID-19. While almost all brands have shifted their operations to keep going either with their traditional services or by assisting frontline workers

Using YouTube video to educate modern home buyers

Problem For our RE/MAX client, it’s important to educate modern home buyers about the value of an agent, especially as digital-only real estate services are expanding within the Canadian market. With Canadian Millennials making up half of the home buyers in the coming years, RE/MAX wanted to experiment with new communications channels to inform, educate and

What is TikTok and how is it engaging Generation Z?

If your parents were on Facebook and Instagram, wouldn’t you want an alternative platform to connect with friends? It’s a no-brainer that Generation Z does. Enter the new social platform – TikTok. To be exact, 41 per cent of TikTok-ers are between the age of 16 and 24 according to Globalwebindex. Many