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Tag : social media

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What is TikTok and how is it engaging Generation Z?

If your parents were on Facebook and Instagram, wouldn’t you want an alternative platform to connect with friends? It’s a no-brainer that Generation Z does. Enter the new social platform – TikTok. To be exact, 41 per cent of TikTok-ers are between the age of 16 and 24 according to Globalwebindex. Many

#SMWTO – Providing LEGS for Real Time Community Influencer Moments

Earlier this month, the ruckus team had an opportunity to attend Social Media Week Toronto, which brought several leading social media marketers, influencers and social media platforms together to outline what’s new and upcoming for social media marketing. We live-tweeted, laughed, cried, and learned from the best. This piece highlights our key takeaways

Employee Spotlight: Emily Rivas on Her Journey to Senior Strategist

Emily Rivas is ruckus’ newest team member, joining our team as senior content and development strategist. Rivas joins us after spending over two years with Rogers Media. Get to know Emily below! 1. How has your past work or volunteer experience helped you in your current position? In my previous position

Dear Abby, Tell Us About Yourself…

Abby Radovski joins ruckus as an account director, digital integration. Abby’s role will focus on senior client counsel and leadership on all digital aspects, and she will also support new business growth. Abby brings more than seven years of experience from numerous multi-national agencies, with a robust background in

5 Qs with Devon Gleed from Steam Whistle Brewing

We recently interviewed Devon Gleed, one of Steam Whistle’s social media extraordinaires. Here’s what she’s working on and what inspires her. 1. What made you go into social media content? “To be honest, I more stumbled into social media content. My career started off in PR and publicity when I worked at WE Day but as

Crystal Ball 2019: Year of authentic and unfiltered social stories

With 2019 ramping up, expect new trends throughout the news, social media, technology and more. At APEX and ruckus digital we will be sharing our predictions on some of these trends that we think will define 2019 (or at least part of it). Katie Boland, account manager at ruckus Digital, shares her view on the growth

Five takeaways from Social Media Week Toronto

From algorithm adjustments to the ever-changing video formats. Social media is constantly evolving, and as digital strategists it’s important we keep on top of these changes to better optimize our content for any platform. The ruckus team had an opportunity to attend Social Media Week Toronto, which brought several leading