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Crystal Ball 2019: Year of authentic and unfiltered social stories

With 2019 ramping up, expect new trends throughout the news, social media, technology and more. At APEX and ruckus digital we will be sharing our predictions on some of these trends that we think will define 2019 (or at least part of it). Katie Boland, account manager at ruckus Digital, shares her view on the growth

Five takeaways from Social Media Week Toronto

From algorithm adjustments to the ever-changing video formats. Social media is constantly evolving, and as digital strategists it’s important we keep on top of these changes to better optimize our content for any platform. The ruckus team had an opportunity to attend Social Media Week Toronto, which brought several leading

Should fake news be archived to be preserved for the future?

That question was tossed around at an October 16 event, hosted by the National Archives in the stunning new Globe and Mail Centre, called Unfiltered: the Fate of Facts in the Digital Age. (Also check out what Globe staff have said about the Centre’s views.) The discussion was moderated by Guy

Drive engagement through Millennials ‘early onset nostalgia’

With fierce competition from other leading online and bricks and mortar retailers, the holiday shopping season is the most difficult time of the year to capture a customer’s attention. Walmart Canada needed a creative approach to break through the noise and entice Canadian shoppers to choose Walmart for their Black