In the age of social distancing, we rely more than ever before on social media to connect. Whether it be connecting with brands, the news, friends, or fun animal accounts - we are all looking for a way to feel included in the online community. Hashtags have been around for
How sports and athletes have pivoted to keep us entertained
At APEX PR and ruckus digital, we are fascinated and focused on brand pivots, especially in the wake of COVID-19. While almost all brands have shifted their operations to keep going either with their traditional services or by assisting frontline workers
It’s safe to say that there is no lack of content to be consumed on social media—so how do you create something that stands out and performs well? Here, we’ve rounded up our best tips to help you get started.
1. Keep copy on your creative to a minimumLess is more
Problem
For our
RE/MAX client, it’s important to educate modern home buyers about the value of
an agent, especially as digital-only real estate services are expanding within
the Canadian market. With Canadian Millennials making up half of the home
buyers in the coming years, RE/MAX wanted to experiment with new communications
channels to inform, educate and
If your parents were on Facebook and Instagram, wouldn’t you want an alternative platform to connect with friends? It’s a no-brainer that Generation Z does. Enter the new social platform – TikTok.
To be exact,
41 per cent of TikTok-ers are between the age of 16 and 24 according to Globalwebindex.
Many
Earlier this month, the ruckus team had an opportunity to attend Social Media Week Toronto, which brought several leading social media marketers, influencers and social media platforms together to outline what’s new and upcoming for social media marketing. We live-tweeted, laughed, cried, and learned from the best.
This piece highlights our key takeaways
Emily Rivas is ruckus’ newest team member, joining our team as senior content and development strategist. Rivas joins us after spending over two years with Rogers Media. Get to know Emily below!
1. How has your past work or volunteer experience helped you in your current position?
In my previous position
Abby Radovski joins ruckus as an account director, digital integration. Abby’s role will focus on senior client counsel and leadership on all digital aspects, and she will also support new business growth. Abby brings more than seven years of experience from numerous multi-national agencies, with a robust background in
ruckus is an in-house digital agency at APEX PR - one of the Globe & Mail’s Top 400 Fastest Growing Companies. ruckus has strong entrepreneurial roots, big agency expertise and a nimble boutique culture with lots of hustle. We work with some of the most challenging brands and have produced
We recently interviewed Devon Gleed, one of Steam Whistle’s social media
extraordinaires. Here’s what she’s working on and what inspires her.
1. What
made you go into social media content?
“To be honest, I more stumbled into
social media content. My career started off in PR and publicity when I worked
at WE Day but as
