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How sports and athletes have pivoted to keep us entertained

How sports and athletes have pivoted to keep us entertained At APEX PR and ruckus digital, we are fascinated and focused on brand pivots, especially in the wake of COVID-19. While almost all brands have shifted their operations to keep going either with their traditional services or by assisting frontline workers

Using YouTube video to educate modern home buyers

Problem For our RE/MAX client, it’s important to educate modern home buyers about the value of an agent, especially as digital-only real estate services are expanding within the Canadian market. With Canadian Millennials making up half of the home buyers in the coming years, RE/MAX wanted to experiment with new communications channels to inform, educate and

What is TikTok and how is it engaging Generation Z?

If your parents were on Facebook and Instagram, wouldn’t you want an alternative platform to connect with friends? It’s a no-brainer that Generation Z does. Enter the new social platform – TikTok. To be exact, 41 per cent of TikTok-ers are between the age of 16 and 24 according to Globalwebindex. Many

#SMWTO – Providing LEGS for Real Time Community Influencer Moments

Earlier this month, the ruckus team had an opportunity to attend Social Media Week Toronto, which brought several leading social media marketers, influencers and social media platforms together to outline what’s new and upcoming for social media marketing. We live-tweeted, laughed, cried, and learned from the best. This piece highlights our key takeaways

Employee Spotlight: Emily Rivas on Her Journey to Senior Strategist

Emily Rivas is ruckus’ newest team member, joining our team as senior content and development strategist. Rivas joins us after spending over two years with Rogers Media. Get to know Emily below! 1. How has your past work or volunteer experience helped you in your current position? In my previous position

Dear Abby, Tell Us About Yourself…

Abby Radovski joins ruckus as an account director, digital integration. Abby’s role will focus on senior client counsel and leadership on all digital aspects, and she will also support new business growth. Abby brings more than seven years of experience from numerous multi-national agencies, with a robust background in

5 Qs with Devon Gleed from Steam Whistle Brewing

We recently interviewed Devon Gleed, one of Steam Whistle’s social media extraordinaires. Here’s what she’s working on and what inspires her. 1. What made you go into social media content? “To be honest, I more stumbled into social media content. My career started off in PR and publicity when I worked at WE Day but as