Are you noticing a frustrating drop in your Instagram engagement recently? You’re not the only one. As Instagram moves more and more towards a pay-to-play model, generating organic reach is becoming increasingly difficult. There is no one-size-fits-all solution to low engagement on the app, but here are a few things
Eight years ago today, Ruckus Digital was born! To celebrate, here are eight fun facts that you might not know about ruckus.
1. Ruckus’ first client was outdoor power tool manufacturer Husqvarna. We are lucky enough to still work with Husqvarna today – in fact, you may have seen our recent
Our new Digital & Social Coordinator Arvind Bining tells us about herself and her path to public relations.
1. How has your past work or volunteer experience helped you in your current position?
My past experiences have led me down the path of all things social and digital— a field I’ve fallen
In the age of social distancing, we rely more than ever before on social media to connect. Whether it be connecting with brands, the news, friends, or fun animal accounts - we are all looking for a way to feel included in the online community. Hashtags have been around for
How sports and athletes have pivoted to keep us entertained
At APEX PR and ruckus digital, we are fascinated and focused on brand pivots, especially in the wake of COVID-19. While almost all brands have shifted their operations to keep going either with their traditional services or by assisting frontline workers
It’s safe to say that there is no lack of content to be consumed on social media—so how do you create something that stands out and performs well? Here, we’ve rounded up our best tips to help you get started.
1. Keep copy on your creative to a minimumLess is more
Problem
For our
RE/MAX client, it’s important to educate modern home buyers about the value of
an agent, especially as digital-only real estate services are expanding within
the Canadian market. With Canadian Millennials making up half of the home
buyers in the coming years, RE/MAX wanted to experiment with new communications
channels to inform, educate and
If your parents were on Facebook and Instagram, wouldn’t you want an alternative platform to connect with friends? It’s a no-brainer that Generation Z does. Enter the new social platform – TikTok.
To be exact,
41 per cent of TikTok-ers are between the age of 16 and 24 according to Globalwebindex.
Many
Earlier this month, the ruckus team had an opportunity to attend Social Media Week Toronto, which brought several leading social media marketers, influencers and social media platforms together to outline what’s new and upcoming for social media marketing. We live-tweeted, laughed, cried, and learned from the best.
This piece highlights our key takeaways
Emily Rivas is ruckus’ newest team member, joining our team as senior content and development strategist. Rivas joins us after spending over two years with Rogers Media. Get to know Emily below!
1. How has your past work or volunteer experience helped you in your current position?
In my previous position
