With fierce competition from other leading online and bricks and mortar retailers, the holiday shopping season is the most difficult time of the year to capture a customer’s attention. Walmart Canada needed a creative approach to break through the noise and entice Canadian shoppers to choose Walmart for their Black
Have any of your married friends or those in committed relationships ever asked to play with someone else’s dating apps (just because they were curious)?
According to a Google Consumer Survey ruckus Digital commissioned in spring 2017, about a quarter of Canadian millennials know someone who has. This insight gave us
Canadians are consuming hundreds of pieces of content daily, faster than ever before, which makes it important for brands to capture the attention of users quickly to impact and secure brand recall.
According to Fors-Marsh group tests, it takes only 0.25 of a second of exposure for people to recall mobile
Last month, some of us at ruckus digital toured the MakeLab studio – a space tucked away in the downtown core pumping out larger-than-life event activations. Founder and creative director, Jonathan Moneta and lead events producer, Alyssa Janzen share their thoughts on digital technology and working with brands to create
As a millennial and a digital content strategist, it’s no surprise that I’m always on my phone – it’s an extension of myself and my work.
Community management is part of my job when managing the social accounts for APEX PR and ruckus digital. For businesses or brands on social, it’s
ruckus Digital was at DX3 Canada, Canada’s leading technology, digital marketing and retail event, at the Metro Toronto Convention Centre this week.
This year, #DX32017 brought in speakers and industry leaders from big players like Walmart, Pinterest, IBM, Corus Entertainment, American Express, DAVIDsTEA, Lululemon, BMO Financial Group, Coca-Cola, McDonald’s and many more.
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Size matters. But, does that mean bigger is better?
At a November 2016 SoDA Academy session, Jack Skeels, CEO and Founder of Agency Agile, described how he realized at a previous job, the bigger they got, the bigger he felt the shark chasing them got as well. Essentially, as they grew
If I talked about paid posts, dark posts, ad buys, organic social posts or KPIs; would you know what I meant? Almost all of us are active on social media but (unless you’re in the industry) not many people know what a sponsored post is – even though we all
In May 2016, the Regional Municipality of Wood Buffalo (RMWB) was hit with a wildfire, which resulted in the largest insured disaster in Canadian history. More than 90,000 individuals were evacuated from the City of Fort McMurray and were not able to return for a month.
Jordan Redshaw and Robin Smith
Creating great content isn’t an exact science. At a recent event hosted by Rethink at the YouTube space in Toronto, the panel (featuring Alison Lawler-Dean, Rethink’s VP of Marketing and Communications) discussed how content is developed from various perspectives.
In addition to how a non-profit like Rethink approaches the concept, Lawler-Dean
