As a millennial and a digital content strategist, it’s no surprise that I’m always on my phone – it’s an extension of myself and my work.
Community management is part of my job when managing the social accounts for APEX PR and ruckus digital. For businesses or brands on social, it’s
ruckus Digital was at DX3 Canada, Canada’s leading technology, digital marketing and retail event, at the Metro Toronto Convention Centre this week.
This year, #DX32017 brought in speakers and industry leaders from big players like Walmart, Pinterest, IBM, Corus Entertainment, American Express, DAVIDsTEA, Lululemon, BMO Financial Group, Coca-Cola, McDonald’s and many more.
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Size matters. But, does that mean bigger is better?
At a November 2016 SoDA Academy session, Jack Skeels, CEO and Founder of Agency Agile, described how he realized at a previous job, the bigger they got, the bigger he felt the shark chasing them got as well. Essentially, as they grew
If I talked about paid posts, dark posts, ad buys, organic social posts or KPIs; would you know what I meant? Almost all of us are active on social media but (unless you’re in the industry) not many people know what a sponsored post is – even though we all
In May 2016, the Regional Municipality of Wood Buffalo (RMWB) was hit with a wildfire, which resulted in the largest insured disaster in Canadian history. More than 90,000 individuals were evacuated from the City of Fort McMurray and were not able to return for a month.
Jordan Redshaw and Robin Smith
Creating great content isn’t an exact science. At a recent event hosted by Rethink at the YouTube space in Toronto, the panel (featuring Alison Lawler-Dean, Rethink’s VP of Marketing and Communications) discussed how content is developed from various perspectives.
In addition to how a non-profit like Rethink approaches the concept, Lawler-Dean
Considerable thought goes into content creation, but often marketers forget about reaching the right audience and social media advertising can help. If only we could just publish content and the perfect audience would just find it – but we don’t always get that lucky.
With social media advertising you don't have to rely on audience assumptions.
Last month, Jordan Redshaw and Robin Smith from the Regional Municipality of Wood Buffalo (RMWB) made our third ruckus makers speakers series one to remember.
In May, the largest insured disaster in Canadian history struck. The RMWB, including the city of Fort McMurray, was hit by a wildfire. More than 90,000
LinkedIn is the world’s largest professional network with more than 467 million registered users. In Canada there are 13+ million users (around a third of the population).
But, just because folks have a LinkedIn profile, doesn’t mean they’re using the platform effectively.
And, given that LinkedIn is 3 times more effective than Facebook
Last night I headed to Brainstation Toronto – a tech education hub – for my first #InstaMeetTO.
The event brings together social enthusiasts from across the city, all equally eager to curate an amazing Insta feed. With a stacked panel of artists and brand managers, there was sure to be a
