Considerable thought goes into content creation, but often marketers forget about reaching the right audience and social media advertising can help. If only we could just publish content and the perfect audience would just find it – but we don’t always get that lucky. With social media advertising you don't have to rely on audience assumptions.
Last month, Jordan Redshaw and Robin Smith from the Regional Municipality of Wood Buffalo (RMWB) made our third ruckus makers speakers series one to remember. In May, the largest insured disaster in Canadian history struck. The RMWB, including the city of Fort McMurray, was hit by a wildfire. More than 90,000
LinkedIn is the world’s largest professional network with more than 467 million registered users. In Canada there are 13+ million users (around a third of the population). But, just because folks have a LinkedIn profile, doesn’t mean they’re using the platform effectively. And, given that LinkedIn is 3 times more effective than Facebook
Last night I headed to Brainstation Toronto – a tech education hub – for my first #InstaMeetTO. The event brings together social enthusiasts from across the city, all equally eager to curate an amazing Insta feed. With a stacked panel of artists and brand managers, there was sure to be a
This Week's Ruckus Makers (Oct 12 - 16)
This week's ruckus makers (May 25 - 29)