Creating great content isn’t an exact science. At a recent event hosted by Rethink at the YouTube space in Toronto, the panel (featuring Alison Lawler-Dean, Rethink’s VP of Marketing and Communications) discussed how content is developed from various perspectives. In addition to how a non-profit like Rethink approaches the concept, Lawler-Dean
While some digital marketers are still debating the definition and value of “social influencers,” others are incorporating them into brand campaigns, using their expertise and audience to get a few more (relevant) eyes on a product or service. Recently, I’ve started working closely with a bad-ass group of influencers that have
Considerable thought goes into content creation, but often marketers forget about reaching the right audience and social media advertising can help. If only we could just publish content and the perfect audience would just find it – but we don’t always get that lucky. With social media advertising you don't have to rely on audience assumptions.
Remember Canada’s 125th? Branded as “Canada 1-2-5,” this was the commercial. In the pre-internet days, TV spots and brochures were really how I remember Canada shared its ideas about how to celebrate. Fast forward to 2017 and Canada’s 150th (aka #Canada150, or the more fun #sesquicentennial #sesqui) and we’re seeing commemorations popping
Last night I headed to Brainstation Toronto – a tech education hub – for my first #InstaMeetTO. The event brings together social enthusiasts from across the city, all equally eager to curate an amazing Insta feed. With a stacked panel of artists and brand managers, there was sure to be a
This week's ruckus-makers (Feb 9 - Feb 13)