What’s old is new again – How brands are changing televison
Brands like Chipotle are changing the game when it comes to programs and films. With options like Netflix and Hulu, they’re able to move past the old 30 second ad spot.
Radio soap operas – back in the day, these were the first instances of branded media content. An hour of radio drama brought to you by Dial or P&G.
Now, flash forward to 2014, where a new show called Farmed and Dangerous will start airing on Hulu in February. On the surface not particularly remarkable – but this show is completely funded, subsidized and produced by burrito restaurant Chipotle. Everything old is new again.