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OUR WORK

OUR WORK

WHAT WE DO

WHAT WE DO

ABOUT US

ABOUT US

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Who we are

At ruckus, we combine engaging content, amazing brand stories and a focus on analytics to deliver actual results for your business. We think everyone has a compelling story to tell and we know just how to find it.​

Capabilities

Social / Digital Strategy

No matter its size, all programs or campaigns must be rooted in strategy. Our ruckus Digital team begins with an assessment of the current landscape along with lessons learned to date by your organization to develop a strategy that fits the approach.

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Services

 

  • Communications audits

  • Integrated marketing communications strategy

  • Issues & crisis management

  • Paid/earned/owned/shared social/digital strategy

  • SEO/SEM strategy

  • Video strategy

Influencer & Experiential

Our obsession at ruckus Digital lies in creating meaningful connections between people and brands everyday – discovering what motivates them, what engages them and what moves them into becoming brand advocates. We deliver tangible business results to ensure a valuable return on your efforts.

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Services

 

  • Experiential marketing

  • Influencer relations

  • Product & campaign launches

  • Real-time virtual “war rooms”

  • Sponsorship management

Immersion

The ruckus Engagement to Advocacy Loop (REAL) takes the traditional marketing funnel and applies it to a social/digital landscape to build on your audience’s loyalty. Our ruckus Digital team covers copy creation, accompanying visuals and everything in between for your content creation.

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Services

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  • Conceptualization

  • Content development

  • Creative copywriting

  • Layout design

  • Monthly editorial planning

  • Optimization of copy for SEO/SEM

  • Real-time reputation/crisis management

  • Visual comps

Training

Sometimes the best investment is internal training to understand how you can take your team to the next level. Our ruckus Digital team can work with you to tailor a training program to fit your team’s needs.

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Services

 

  • Brainstorming

  • Brand voice/message development

  • Issues & crisis management

  • Media buying

  • Social publishing tools

  • Social media measurement

Creative

The ruckus Digital + Design team knows the social media landscape and we’re obsessed with creating meaningful content for brands – that is, well-designed content. Our in-house design capabilities will complement your brand voice.

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Services

 

  • Animation

  • Cinemagraphs

  • Conceptualization

  • Geofilters

  • Infographics

  • Layout design

  • Photography

  • Social platform specific creative

  • Stop motion

  • Storyboarding

  • Visual comps

Performancel

At ruckus Digital, we approach measurement with business goals top of mind. Whether that’s product sales or contest entries, our strategy and tactics all ladder up to your business goals – by tracking what’s relevant whether that’s influence, awareness, engagement, conversion or overall customer experience.

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Services

 

  • Setting up KPIs/benchmarks

  • Communications audits

  • Real-time dashboard setup

  • SEO/SEM website analytics monitoring & reporting

  • Social/digital monitoring & reporting

Paid

Our approach to building and supporting social first content, is about finding the right pathways to reach your audience. ruckus builds our strategy on key business insights and audience data to tailor an approach customized for your need.

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Services

 

  • Paid amplification

  • Setting up KPIs/benchmarks

  • Performance audits and analytics

Public Relations

Our team of media rainmakers runs the gamut. Building and maintaining quality and long-term media relationships is what we do best. Our connections reach across sectors, demographics and regions here in Canada, as well as North America-wide.

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Services

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  • Media relations

  • Reputation and issues management

  • Crisis planning and management

  • Media training

  • Advocacy and purpose-driven programming

  • Executive thought leadership

  • Employee communications

  • Sponsorship/partnership marketing

Capabilities

Social / Digital Strategy

No matter its size, all programs or campaigns must be rooted in strategy. Our ruckus Digital team begins with an assessment of the current landscape along with lessons learned to date by your organization to develop a strategy that fits the approach.

​

Services

 

  • Communications audits

  • Integrated marketing communications strategy

  • Issues & crisis management

  • Paid/earned/owned/shared social/digital strategy

  • SEO/SEM strategy

  • Video strategy

Meet the team

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Digital Consultant, our wordsmith-in-residence, fluent in trends and getting brands out of a pickle.

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ALISSA LAPPANO

Digital Consultant

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Group Account Director, a numbers kind of guy, channeling all things digital strategy. 

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GEOFF NEWSOME

Account Director

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Graphic Designer, pop culture encyclopedia and captain creative.

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RAPHAEL MATURINE

Senior Creative/Designer

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Digital Consultant, all in a day’s work, spots the trend before it trends.

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JESS BARBOUR

Digital Consultant

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Account Manager, equal parts social specialist, and pop culture savant. 

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SAM CARON

Digital Account Manager

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Coordinator, all about the detail, always editing, and forever one step ahead. 

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TALIA GOLDBLOOM

Digital Coordinator

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Digital Account Manager, the budget boss, A boosting pro, brings the balance.

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AMANDA ELLUL

Digital Account Manager

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Senior Consultant, certified content perfectionist and trend clairvoyant before it was mainstream.

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LYNN PHAM

Senior Digital Consultant

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Coordinator and Influencer extraordinaire, camera ready, content-steady

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MARIA THERESA SO

Digital Coordinator

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Account Manager, Influencer, a connector of brands, driving results and high energy

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ALI MACKINNON

Digital Account Manager

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EVP, and visionary, with just enough party energy

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JENNIFER STEIN

Executive Vice President

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Managing Partner, powered by sharp instincts, and sharper creative.

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LINDA ANDROSS

Managing Partner

Work with us!

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