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Ruckus Grid Element

OUR WORK

WHAT WE DO

ABOUT US

ABOUT US

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Who we are

At ruckus, we combine engaging content, amazing brand stories and a focus on analytics to deliver actual results for your business. We think everyone has a compelling story to tell and we know just how to find it.​

Capabilities

Content Studio

Always-on content built for wherever your clients are, built for how people actually consume - from short form social to long-form series.

Services

 

  • Communications audits

  • Integrated marketing communications strategy

  • Issues & crisis management

  • Paid/earned/owned/shared social/digital strategy

  • SEO/SEM strategy

  • Video strategy

Creator Network

A curated network of creators & storytellers who don’t just influence - they bring your brand into culture and conversation.

Services

 

  • Experiential marketing

  • Influencer relations

  • Product & campaign launches

  • Real-time virtual “war rooms”

  • Sponsorship management

Paid Engine

Strategic media that powers the content and ensures it reaches the right audience and the right moment from the top of the funnel to the bottom.

Services

  • Paid Amplification

  • Setting up KPIs/benchmarks

  • Performance audits and analytics

Training

Sometimes the best investment is internal training to understand how you can take your team to the next level. Our ruckus Digital team can work with you to tailor a training program to fit your team’s needs.

Services

 

  • Brainstorming

  • Brand voice/message development

  • Issues & crisis management

  • Media buying

  • Social publishing tools

  • Social media measurement

Creative & Design

Our Design team is obsessed with curating meaningful moments for brands through thumb-stopping, attention grabbing content. Our in-house design capabilities will complement your brand voice.

Services

 

  • Animation

  • Cinemagraphs

  • Conceptualization

  • Geofilters

  • Infographics

  • Layout design

  • Photography

  • Social platform specific creative

  • Stop motion

  • Storyboarding

  • Visual comps

Performancel

At ruckus Digital, we approach measurement with business goals top of mind. Whether that’s product sales or contest entries, our strategy and tactics all ladder up to your business goals – by tracking what’s relevant whether that’s influence, awareness, engagement, conversion or overall customer experience.

Services

 

  • Setting up KPIs/benchmarks

  • Communications audits

  • Real-time dashboard setup

  • SEO/SEM website analytics monitoring & reporting

  • Social/digital monitoring & reporting

Public Relations

Our team of media rainmakers runs the gamut. Building and maintaining quality and long-term media relationships is what we do best. Our connections reach across sectors, demographics and regions here in Canada, as well as North America-wide.

Services

 

  • Media relations

  • Reputation and issues management

  • Crisis planning and management

  • Media training

  • Advocacy and purpose-driven programming

  • Executive thought leadership

  • Employee communications

  • Sponsorship/partnership marketing

Events & XM

Our obsession at ruckus Digital lies in creating meaningful connections between people and brands everyday – discovering what motivates them, what engages them and what moves them into becoming brand advocates. We deliver tangible business results to ensure a valuable return on your efforts.

Services

  • Conceptualization

  • Content development

  • Creative copywriting

  • Layout design

  • Monthly editorial planning

  • Optimization of copy for SEO/SEM

  • Real-time reputation/crisis management

  • Visual comps

Capabilities

Content Studio

Always-on content built for wherever your clients are, built for how people actually consume - from short form social to long-form series.

Services

 

  • Communications audits

  • Integrated marketing communications strategy

  • Issues & crisis management

  • Paid/earned/owned/shared social/digital strategy

  • SEO/SEM strategy

  • Video strategy

Meet the team

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Senior Digital Consultant, our wordsmith-in-residence, fluent in trends and getting brands out of a pickle.

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ALISSA LAPPANO

Senior Digital Consultant

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Digital Group Account Director, a numbers kind of guy, channeling all things digital strategy. 

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GEOFF NEWSOME

Digital Group Account Director

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Graphic Designer, pop culture encyclopedia and captain creative.

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RAPHAEL MATURINE

Senior Creative/Designer

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Digital Consultant, all in a day’s work, spots the trend before it trends.

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GAB BALATAN

Graphic Designer

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Account Manager, equal parts social specialist, and pop culture savant. 

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SAM CARON

Digital Account Manager

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Coordinator, all about the detail, always editing, and forever one step ahead. 

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AISHWARYA RANJHAN

UGC/Influencer Coordinator

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Digital Account Manager, the budget boss, A boosting pro, brings the balance.

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AMANDA ELLUL

Digital Account Manager

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Senior Consultant, certified content perfectionist and trend clairvoyant before it was mainstream.

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LYNN PHAM

Senior Digital Consultant

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Digital Consultant and Influencer extraordinaire, camera ready, content-steady

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MARIA THERESA SO

Digital Consultant

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Account Manager, Influencer, a connector of brands, driving results and high energy

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ALI MACKINNON

Digital Account Manager

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EVP, and visionary, with just enough party energy

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GARY EDGAR

Senior Vice President

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Managing Partner, powered by sharp instincts, and sharper creative.

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LINDA ANDROSS

Managing Partner

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