Shared by Katie Boland 5 months ago
In January 2014 Husqvarna was entering their 325th year and wanted to extend the buzz and excitement online. Ruckus worked with them to find and harness a fanatical social community of Husqvarna lovers.
After Facebook’s algorithm update, generating engagement and growing the Earth Rescue community proved challenging. ruckus was able to quickly pivot, and start amplifying the content with paid promotion to amazing results.
ruckus worked with a leading CPC brand to organically integrate their FIFA World Cup sponsorship into their brand story and get their Twitter community talking about the ‘beautiful game.’
Crabbie’s Alcoholic Ginger Beer is a household name in the UK, and their Beerfest appearance was designed to help create awareness here in Canada. ruckus worked with them to create an amazing social photo booth experience that fed back directly back to their online channels.
Social storytelling & narrative
Audience interests
Channel priorities
Content creation
Conversation & community
Measurements & insights
