We’re excited to be working with Questrade
Social content agency ruckus digital was recently chosen as a partner for Questrade. The financial services firm was founded in 1999 with a clear mission: help Canadians achieve financial independence by providing them with the best investment products, trading technology and client services.
Since its inception, Questrade has been known for doing things differently from others in the space.
“We’re excited to be working with ruckus digital to help us through our most recent phase of growth,” says Lynn Suderman, director of communications at Questrade. “For us it was the match with Questrade’s personality – one that stands out – that made ruckus digital a natural choice.”
As part of the relationship, ruckus built a comprehensive public relations program for Questrade including social and digital content as well as earned media, for the launch of Portfolio IQ™ an ultra low-cost wealth management service run by Questrade Wealth Management.
“At ruckus, we believe everyone has a story to tell – including your brand. Stories are what shape and define us,” says Gary Edgar, director of digital at ruckus digital. “We built ruckus to work with brands, like Questrade, to find and tell their story through rich, compelling and relevant social content – tracking the value of that content with deep social analytics.”
The Portfolio IQ story is that while typically someone would need $250 to 500 thousand of investable assets just to be taken seriously, Questrade democratized investing by only needing a dollar to open an account and $2000 to get a customized portfolio.
The campaign includes sports broadcaster Cabbie Richards who ambushes an individual acting as a financial advisor (AKA as F.A.) to try to get respect for his own money in three videos focusing on
- Accessibility – you don’t have to be wealthy to invest
- Ultra-low cost – get customized portfolios without being gouged on fees
- Convenience and attention – Portfolio IQ manages your money so you don’t have to
Other versions of the videos will appear in commercial spots including one during the 2014 Grey Cup.
Questrade, Inc. has been ranked by Investor Economics as the fastest-growing online brokerage for the past two years. Questrade Financial Group Inc. is also the proud recipient of a Best Managed Company award – three years in a row – and recently received first place ranking with Dalbar for direct and full-service brokerages (combined). President and CEO Edward Kholodenko was also recently recognized as Entrepreneur of the Year (Ontario) in the services category. Questrade Wealth Management Inc. provides managed accounts through Portfolio IQ. Questrade, Inc. and Questrade Wealth Management Inc. are wholly owned subsidiaries of Questrade Financial Group Inc.
For more information:
Diane Bégin, account director