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Hiring: Senior Digital Media Strategist

Position Overview and Responsibilities

As a Senior Digital Media Strategist at ruckus Digital, you understand the nuances and complexities of digital marketing and communication. You’re equal parts strategist and opportunist. You’re able to take client goals and translate them into executable tactics that make sense in a social environment. You have a strong understanding of the nuances between major and emerging social platforms and how to identify the right fit for client campaigns. And you understand how social media fits into the broader communications mix and can make and execute on recommendations that tie into a larger marketing strategy.

But above all, you’re a team player, creative thinker, and passionate about all thing digital.

Responsibilities Include:

  • Work with account teams and clients to develop and execute digital strategies to best reach target audiences
  • Contribute towards paid strategy development and execution, including SEM, social media, programmatic, influencer, display, and native advertising
  • Work with internal teams to implement owned, earned and paid activations and ensure they stay on strategy (i.e. monthly content calendar creation, community management efforts, creative asset development)
  • Oversee the day-to-day management of strategic projects and deliverables
  • Ensure copy and creative assets match up to a client’s voice, tone and brand guidelines Proactively manage clients’ budgets and paid media spends
  • Identify reactive opportunities to capitalize on trending topics or content formats for clients
  • Ability to report on KPIs, while contributing meaningful insights based on data
  • Contribute towards the evolution of the agency’s roster of digital offering
  • Working with and mentoring junior staff

Key Qualifications:

  • 5 + years’ experience in social and digital media strategy
  • Experience working in a fast-paced agency environment
  • Experience detecting, communicating and mitigating potential negative or crisis situations
  • Comfortable multi-tasking and prioritizing, with the ability to deliver results under tight deadlines
  • Strong communication skills including writing, editing, proofreading, and presentation
  • Exceptional attention to detail
  • Project management skills, including the ability to create and adhere to timelines and schedules
  • Experience with Sprout Social, Canva or back-end of social platforms for campaign management is valued. 


ruckus Digital is committed to offering competitive pay for the role and experience that the candidate brings. This is an opportunity to work with the best digital team in the business. We offer learning, development and mentorship so that our team can grow, and we can promote from within where possible.

In addition to comprehensive health and dental benefits, APEX offers a wellness allowance, and a cell phone/internet allowance.  We also prioritized taking care of our team through transparency, staff events, continued learning and a company-wide bonus structure. 

APEX has a hybrid work model where we work 2 days in office (client dependent). We feel that this model promotes creativity, collaboration, especially with junior staff, and professional development while still giving employees the flexibility of remote work.

To apply, please e-mail your résumé to info@ruckusdigital.ca 

We thank all applicants, but only those selected for an interview will be contacted.

ruckus Digital is dedicated to employment equity and welcomes diversity in the workplace.  We recognize that the best candidate may not meet all of the criteria listed above. We encourage all those interested and with relevant experience to apply even if they don’t match the job posting perfectly. We welcome diverse, out-of-the-box thinking, and we strive to provide an environment for learning, growth and innovation.

If you require any accommodation during the recruitment process, please reach out to hr@apexpr.com.

Senior Director, Digital & Content

ruckus is an in-house digital agency at APEX PR – one of the Globe & Mail’s Top 400 Fastest Growing Companies. ruckus has strong entrepreneurial roots, big agency expertise and a nimble boutique culture with lots of hustle.  We work with some of the most challenging brands and have produced award-winning work with many of them.  We’re faced with new challenges every day and because we’re independently owned, we don’t have corporate overlords to placate. So, if you like being your own boss and not having “New York” breathing down your neck, this might be the place for you.

ruckus Digital is seeking a Senior Director, Digital & Content to join our fabulous team.

You love your clients, building relationships and winning new mandates. You have significant experience with digital content planning having also touched social networks (including paid), email marketing, search/display, inter-agency planning, strategy development, mobile, video execution and website builds. You’re organized and you routinely adapt to new conditions, assignments and deadlines. You have a strong point of view, enjoy working collaboratively with the creative team, concepting the best ideas, and delivering top-notch execution. You can roll up your sleeves, function collaboratively in a fast-paced environment and constantly test, optimize and elevate the work created.

What you’ll do

(Analytic, Strategic and Planning Abilities)

  • Identify and support the organic development of incremental business within existing client portfolios
  • Proactively look to build the practice with new client acquisitions
  • Continuously explore, internalize and share with the team creative ideas, best-practices, learnings and opportunities
  • Develop tailored processes to address business challenges based on the client, opportunity, and desired outcome
  • Display marketing curiosity and willingness to push your own thinking and the agency’s work in new directions

(Client Relationship Management)

  • Demonstrate confidence and industry expertise as the day-to-day voice of the agency
  • Act as our clients’ strategic partner and expert in digital marketing, customer journey-based marketing and marketing personalization
  • Showcase thought leadership by delivering insight and POVs beyond the brief
  • Challenge the status quo for the best results for the agency and the client
  • Acquire in-depth knowledge of, and be conversant in clients’ businesses – their key issues, competitive situation and industry trends

 (Staff and Project Leadership)

  • Lead internal meetings to identify the right resources to solve the client challenge
  • Work collaboratively with project teams and provide valuable feedback (as the voice of the client) at each stage of the project
  • Oversee the development of all client presentations
  • Working with project management, have accountability over program budgets and profitability

What you have

  • A minimum of 8+ years of Digital/PR/Marketing experience (Ideally in a client service role in a digital agency environment, as well as account and people management experience)
  • Self-motivated with quantifiable success in new business development and/or retaining and growing client portfolios
  • Strong understanding of digital marketing and business principles
  • Proven success leading team-based projects
  • Strong understanding of the current media landscape (especially digital and social) and understand how to apply that understanding to holistic and integrated solutions for brands
  • Exceptional planning and organizational skills: time-management, working to critical paths, budgeting, delegating, facilitating meetings, multi-tasking, attention to detail, follow up, etc.
  • Love building relationships and getting to know your clients!

We want to meet great people who are interested in working in a growing privately-owned agency where culture matters, and curiosity is valued.  Send your resume to: info@ruckusdigital.ca

ruckus welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. If you require accommodation to participate in this recruitment, please contact info@ruckusdigital.ca