5 Qs: Danie Reyes, CEO, and Catherine Sugrue, COO, of Do the Daniel Inc.
APEXers and the ruckus team are asking five questions about the year it’s been and what individuals are looking forward to in 2018. Up first…
CEO, Do The Daniel Inc.
COO, Do The Daniel Inc.
1. How do you choose the content you share with your followers?
Daniel: “It’s all about the things that actually resound with us. We would never write about or partner with anything we don’t believe in. We want to be one hundred percent transparent with our audience and the only way to do that is to make sure you are supporting things you believe in.”
2. In your opinion, what is an example of a compelling campaign?
Catherine: “Audible, a seller and producer of spoken audio entertainment, information, and educational programming on the Internet, launched in Canada last year. To promote the launch, the brand ran a campaign that contracted different influencers throughout the year, to promote awareness amongst consumers all year round. I think that’s a great way of keeping the narrative going!”
3. What are your most favourite and least favourite things about being an influencer?
Daniel: “The best thing about being an influencer is that no two days are ever the same! There are long term partnerships we can rely on, but every day at the office is always new. There are so many aspects involved in keeping this business running that you never get bored.”
Catherine: “The boundaries sometimes get blurred in this industry. Shutting off from work is not always an option. It’s hard when you’ve built a brand where every single second of your life needs to be seen, to ask for that time to yourself.”
4. How does it feel to have a partner who is in the same industry?
Daniel: “In the beginning it was a lot of fun because we used to go to the same events all the time. As both Do The Daniel and Fashion Nights continue to grow it’s fantastic to be able to support each other, but it’s also great to be able to operate in different circles. However, it’s nice to have the constant support and mutual understanding of the business and the industry.”
5. How do you see the industry changing?
Daniel: “For a long time, there have been a lot of individuals in this industry. Lately, we have noticed more and more that like-minded people are beginning to collaborate in teams, and create content for a larger audience. There is more support throughout the industry.“
These five questions with Daniel Reyes and Catherine Sugrue were compiled by Kristina Mikhalkova, Coordinator, and Lindsey Soper, Consultant, APEX PR/ruckus digital. Follow Kristina on Twitter. Follow Lindsey on Twitter.