fbpx

By ruckus digital

HomePosted by ruckus digital (Page 23)

This week’s ruckus makers (March 9 – 13)

This week’s ruckus makers (March 9 – 13)

Check out our round up of all the great campaigns, links and notable reads this week.

undefined

  • Introducing Meerkat – the new live video streaming app. With the app released recently, we’ll classify it as “untapped potential” for now, but stay tuned to see how it develops. It definitely has “breaking news” potential.
  • Speaking of live streaming, it looks like Snapchat is getting involved with live broadcasting and may be doing some testing come March Madness. The app already introduced Stories and Discover features as it continues to evolve its scope of offerings to marketers and public alike.
  • SXSW is happening this week and everyone is there. You can follow places like Verge and Mashable on Snapchat to get live updates. For now, here is an annual Digiday breakdown of what’s in and what’s out.

undefined

  • Another “twist” on Instagram with Midnight Interactive introducing it’s #PlotTwistagram series. It will certainly be interesting to see how much engagement the series can gather and how the makers will pull this off. Definitely stay tuned.
  • Sometimes [read: always] weathermen do not get it right. Who can blame them for unpredictability of mother nature? Toyota can, with this clever stunt which is quickly gathering views on social, expanding its life cycle. 

undefined

  • For those of you following ruckus Digital on Snapchat (“ruckusdigital”), we went to DX3 this week and came away with some great moments. Check out @KatieBoland and @Sergetacular on Twitter for some impressions from #DX32015.

Posted by
Serge Leshchuk
on 14/03/2015

Dispatches from Austin – Day 2 & 3

Dispatches from Austin – Day 2 & 3

Saturday and Sunday brought rain and chilly weather, but we braved the elements to bring you more great insights from Austin @SXSW.

Our SXSW stretched through the weekend as Day 2 and 3 covered off a number of fascinating topics ranging from loyalty programs to the new sharing economy and how audiences are shaping events through social media.

undefined

Saturday’s first panel was Beyond Likes (featuring Jordan Roth CEO of Culturalist), talking about the implications social media audiences have on cultural and current events. How are Twitter audiences shaping live television? As more and more people tune it together for shared experiences watching shows like Scandal and The Oscars, are they actually responsible for bringing back the idea of appointment television?

undefined

Then came the rain – but this didn’t dissuade us from seeing some amazing sessions from astrophysicist Neil DeGrasse Tyson and entrepreneur Mark Cuban. Both drew massive crowds and delivered amazing, informative talks.

undefined

Sunday brought better weather and even more great sessions. First up was Loyalty is Dead – a conversation about the current state of loyalty marketing programs (buy 10 coffees, get the 11th free) and posed the question are these programs truly building loyalty? The general consensus being that true loyalty is based around an emotional connections and consumers motivations aren’t about chasing that free coffee. They’re loyalty is shaped through how they’re treated and the desire by the brand to engage with them.

After a weighty presentation by Stephen Wolfram (Wolfram Alpha) around computation, we checked out a panel on The Economy of Sharing – looking at a new emerging economy where platforms like Etsy, HomeAway and ThredUP are facilitating platforms to help connect people and empower them to become sellers.

We capped the day with some great BBQ and Monday’s weather is clear and warm. Only two days left in Austin but still lots of great stuff to come. Stay tuned and follow the conference @madearuckus.

Posted by
Gary Edgar
on 10/03/2014

Dispatches From Austin – Day 4

Day 4 at SXSW – We’ve got Mythbusters, Millennials and a look at how to create content your audience will love and how to make sure they’ll see it.

As with the whole conference Monday’s sessions really mixed insights and entertainment on topics such as content generation, digital place-based ads and the convergence of science and art.

Our first session featured Birchbox’ Molly Chen and Outbrain’s Jeff Pyatt talking about not only the importance of content but tips and tricks to draw readers in.

Chen runs Birchbox’ content development, a company that values content so much their first hire was an editor (they’ve since added 18 people to their editorial team). Creating content for their consumers – who she also calls readers – isn’t just about profiling the brand, but also delivering informative and timely posts their audience loves. She broke down the “secret sauce” Birchbox uses including a checklist that every post has to meet before going live – an always-needed call to action.

Outbrain’s Pyatt then talked about how brands are using their platform to take quality content and amplify it to even more readers. Outbrain’s premise is simple – deliver relevant content to readers who are already consuming content. He also touched on ways to not only distribute content but also convert readers with a strong call to action.

Next up was a panel looking at digital place-based marketing and how brands are taking their out-of-home marketing game to a whole new level. We looked at companies like Heineken’s brilliant Dropped campaign and Coke’s curated social content as key examples of how digital display ads can create true stop-and-stare moments for people and include them in the experience.

The second half of the day was a panel discussion on Millennials featuring Mashable’s Pete Cashmore, Cosmo editor Joanne Coles and MSL CEO Olivier Fleurot.  While an almost exhausted discussion at this point, it was nonetheless interesting to see companies like Mashable and MSL struggle with similar generational complexities.

undefined

Lastly we caught Mythbuster’s Adam Savage talk on the convergence on Art and Science and people’s misconceptions that the two are in any way related. As a (self-professed) creative person, it was fascinating (and a little gratifying) to look at the creative process as a scientific one.

undefined

One day left but still lots of great sessions to come including gamification, disrupting television and talks with former Twitter founder Biz Stone and social media icon, George Takei. Oh Myyyy.

Posted by
Gary Edgar
on 11/03/2014

This week’s ruckus makers (April 6 – 10)

This week’s ruckus makers (April 6 – 10)

Check out our round up of all the great campaigns, links and notable reads this week.

undefined

undefined

  • Pinterest has always been a platform skewed towards the female demographic (check out our WTR), but this campaign is looking to change that with a slick visual revamp. 
  • Samsung continues their CSR work with this partnership to help those suffering from Alzheimer’s. It’s also a great way to demonstrate how mobile technology effects lives.
  • It didn’t take long for brands to embrace Meerkat. Some even went as far as launching new products via the live streaming app. 
  • Travel & Leisure has taken the platform approach online, and it has been working out tremendously for them. 

Social Media Marketing Weekly Update

Check out our round up of all the great campaigns, links and notable reads this week.

undefined

  • MTV is venturing into unknown territory with their attempt to reach their audience on KiK. It will be interesting to track their strategy as they discover the app’s features and work out its kinks. 
  • The White House released a full set of analytics for government websites. This is analytics heaven for those who like this type of thing and proves that data is everything.
  • The New York Times writers are venturing into the social world and engaging with their readers across multiple platforms. 

undefined

  • If you were using Tinder at #SXSW you may have ran into a very attractive artist… who then turned out to be a character from the upcoming Ex Machina film
  • Cyber bullying is an important issue, and while we might enjoy watching a few celebrities read a couple of mean things, it’s not always funny. This campaign reminds us of that.
  • This cat shelter redefines the definition of “catfishing” on Tinder
  • If you made the mistake of tweeting at #SWSX instead of #SXSW, this campaign quickly let you know and even gave you a free energy drink. Kudos to demonstrating how effective social listening can be in identifying activation opportunities. 

This week’s ruckus makers (March 30 – Apr 2)

This week’s ruckus makers (March 30 – Apr 2)

Check out our round up of all the great campaigns, links and notable reads this week.

undefined

  • Following up on Facebook news from last week, Medium published a great article on the social platform and how it sees the future of the connected world
  • If you’re a parent and you need a little help organizing photos of your children, Facebook Scrapbook might just be for you. 
  • You may have heard of Thrillist. Here is an inside look at how they’re making branded content work for them. 

undefined

  • With a variety of April Fool’s day jokes going out there, Google as always remained on top with Google Maps Pacman and com.google. Tweet some of your favourite April Fool’s social campaigns at us (@ruckusdigital).

undefined

  • We are proud to announce that we have helped one of our clients, Polysporin Canada, launch their official Canadian Facebook page. Check it out. 

This week’s ruckus makers (March 23 – 27)

This week’s ruckus makers (March 23 – 27)

Check out our round up of all the great campaigns, links and notable reads this week.

undefined

undefined

  • KitKat continues to explore creative ways to tell you to take a break. Sometimes a picture is really worth a 1000 words. 
  • Taco Bell wants you to get serious about breakfast monotony and defect online
  • Either “Hot Dudes Reading” were wearing too much Banana Republic to begin with, or the retailer instantly recognized a fantastic opportunity on social that already had viral legs. 
  • With Spotify and other on the go music apps, the radio industry is finding it harder and harder to keep up. SunoFM has worked hard to offer an interactive experience to the commuters. 

Posted by
Serge Leshchuk
on 28/03/2015