Crystal Ball 2019: UX/UI at a whole NEW level

With 2019 ramping up, expect new trends throughout the news, social media, technology and more. At APEX and ruckus digital we will be sharing our predictions on some of these trends that we think will define 2019 (or at least part of it).

Vanessa Cuartas, Integrated media designer at ruckus Digital, shares her view on User Experience will evolve in 2019.

User experience and user interface will have a bigger role for brands in 2019 as they continue to drive business according to Inside Design by Invision.

As consumers, we look at a product or brand, and if it does not satisfy our needs we automatically start looking towards a new one. That’s why this year will be very important for brands since good user experience and user interface will be an expectation.

In 2019 brands WILL definitely have to step it up big time in order for them to become memorable in the consumer’s eye.

How can they achieve this?  

Well, research shows , that as humans we are naturally captivated by stories. Stories can be enjoyable, persuasive and even relatable.

Storytelling and personalisation is the key that brands will need to have in order to bring their value to the consumer and connect with them at a deeper level.

Brands will need to show their value in unique ways to their consumer to keep up with all the other brands by using storytelling in their design process.

Also with the help of artificial intelligence and machine learning, brands now have a greater advantage of connecting with a consumer at a customized personal level.

Expect 2019 to be the year of storytelling and personalisation, where brands will tap into their consumers like never before.

Vanessa Cuartas is an integrated media designer at ruckus Digital. Want to learn more? Drop us a line.