Fort McMurray wildfire communications (incl. video)

In May 2016, the Regional Municipality of Wood Buffalo (RMWB) was hit with a wildfire, which resulted in the largest insured disaster in Canadian history.  More than 90,000 individuals were evacuated from the City of Fort McMurray and were not able to return for a month.

Jordan Redshaw and Robin Smith from the RMWB and Diane Bégin from APEX PR / ruckus Digital speak about their experiences on the ground in a panel moderated by managing partner Ken Evans at our third ruckus makers.

Introduction to the crisis

Team work & social media early on

Dealing with media


Also see a Storify recapping the Fort McMurray wildfire ruckus makers event.