HomeInsights#FutureForward: Staying Curious

#FutureForward: Staying Curious

In our #FutureForward series we ask members of our ruckus family to share their insights into what two skills they think will still be relevant in public relations, communications, marketing and digital in 30 years.

Katie Boland , account director at APEX Public Relations/ ruckus Digital, discusses why curiosity is an advantageous skill to bring into the workplace, and how you can put it into action.

The pace of our work in communications seems to accelerate as each year goes by, so when asked what skills will be needed in our profession decades from now, a couple things came to mind.

Within the last 10 years that I’ve been practicing communications, the workplace has evolved and changed significantly from tearing down the cubicle walls, to digital tools that teams use to collaborate from the comfort of their homes if they choose to do so.

With this evolution, there are more options for communicators to make the work environment flexible and accessible for all people. Yet every opportunity, comes with its own challenges or weaknesses.

Regardless of future technology and media changes, there are skills that will still be valuable regardless of the channels, tools or applications we use. For me, the skill of curiosity has helped me stay relevant and open-minded.

Don’t let change hold you back

As a highly anxious person, there are things that I will also go back to because they’re comfortable and reliable, such as a great movie, a good meal or favourite outfit.

Ironically, within the workplace, I’m always curious about new tools and exploring new channels, tactics or opportunities. Working with brands always trying to stay relevant, there is a stigma about not becoming the next Blockbuster Video or Kodak Film (a couple brands that didn’t adapt)Their work teams could have helped these brands evolve by practicing the skill of curiosity.

How can you become more curious?

  1. Ask more questions. There are no dumb questions, just missed opportunities. Even if you’re the most senior person in the room, you should always be challenging and ensuring you’re clear on the direction or answers.
  2. Try something new. Seek out new knowledge or experiences on a regular basis. Whether it’s reading a new book, podcast or networking to meet new people. Keep your curious funnel full.
  3. Take a different perspective. Be a devil’s advocate and seek out new and diverse perspectives. Looking at a problem or opportunity from a different angle can help you see things in a new way.

Katie Boland is an account director at APEX Public Relations and ruckus Digital. Need help with your social media approach? Drop us a line.