Use ambassador videos to tell your brand story
It’s estimated that in 2017, video accounts for 74 per cent of online traffic. Combined with the fact that 55 per cent of people watch online video every day, video should be part of your brand’s integrated story.
Husqvarna Canada has been working with ruckus Digital since 2015 to build and sustain an engaged social media presence.
From timely branded holiday content (i.e. mock Father’s Day tie below) to #FanFriday user-generated content, momentum continues to build with Husqvarna Canada’s audiences on Facebook, Twitter and Instagram.
Ok, maybe a tie isn’t such a bad gift idea either this Father’s Day pic.twitter.com/b1GD3OMQVE
— Husqvarna Canada (@HusqvarnaCA) June 15, 2017
The long form video content (approx. 2 minutes each), gave Husqvarna ambassadors the opportunity to tell their industry stories in an authentic and meaningful way – with the integration of on-site product use. This approach continues to perform well online with its intended audience.
Need help telling your brand’s story through video? Drop us a line.