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Tag : video

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Crystal Ball 2019: Video killed the television star

With 2019 ramping up, expect new trends throughout the news, social media, technology and more. At APEX and ruckus digital we will be sharing our predictions on some of these trends that we think will define 2019 (or at least part of it). Amanda Carreiro, community manager at ruckus Digital, shares her view on what will happen

3 tips to help you optimize paid social content

It’s no secret that paid social media content is becoming increasingly important. Social media platform algorithms are ever-changing, making brand content hard to stumble upon organically. While it is important to invest in paid social content, it is essential that content is also optimized to leave an impression on your

Walmart Canada: One-stop shop for groceries, general merchandise and now beer and wine

Canadians are consuming hundreds of pieces of content daily, faster than ever before, which makes it important for brands to capture the attention of users quickly to impact and secure brand recall. According to Fors-Marsh group tests, it takes only 0.25 of a second of exposure for people to recall mobile

Where do good content ideas come from?

Creating great content isn’t an exact science. At a recent event hosted by Rethink at the YouTube space in Toronto, the panel (featuring Alison Lawler-Dean, Rethink’s VP of Marketing and Communications) discussed how content is developed from various perspectives. In addition to how a non-profit like Rethink approaches the concept, Lawler-Dean