HomeInsights#DailyDive: My go-to sources for inspiration as a visual communicator

#DailyDive: My go-to sources for inspiration as a visual communicator

Curiosity and ongoing learning are a key requirement at our agency.  Studies show that people who continue to learn as professionals are better problem-solvers, more creative and tend to enjoy their jobs more so that’s a bonus.  This month we are sharing what are our go-to for professional resources for each of us at APEX PR and ruckus Digital.

Being a creative, I can understand the importance behind visual communication and the effectiveness it can have on an audience. I also know how important it is for a creative to be inspired. But I don’t necessarily scroll through blogs, read magazines or anything of that sort on a regular basis, looking for inspiration. And I find that I come across my inspiration from the places that any other person can find themselves looking through. So here are some places I get inspiration from:

  • Instagram | Probably my #1 most used social media platform and the app that drains my data the most. But in all seriousness, I find that Instagram is a great resource in finding creative inspiration, if you follow the right people. The Instagram accounts I follow, outside of friends and that sort, include fashion influencers, music artists and mood boards. And because I follow these kinds of accounts, my explore page is filled with posts from accounts that offer the same kind of content. So, it’s pretty normal for me to come across visually pleasing and creative posts that I can get inspiration from.
  • YouTube| YouTube can be more than just a platform to entertain you. By just getting lost into the YouTube algorithm, I’ve come across countless videos and artists that caught my interest and eventually led me into some inspiration.
  • The Outdoors | When I say the outdoors I mean anything outside of your home or the office. Whether that be walking in the city, in nature or even your own neighbourhood. There’s a lot more to draw inspiration from outdoors that you may not be able to come across on the internet or through print publications than you think. Such as OOH advertising, storefronts, the architectural design of a building, or even just the landscape.

Trebor Palomo is a creative design intern at ruckus Digital. Need help with your social media approach? Drop us a line.