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Tag : social media strategy

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#SMWTO – Providing LEGS for Real Time Community Influencer Moments

Earlier this month, the ruckus team had an opportunity to attend Social Media Week Toronto, which brought several leading social media marketers, influencers and social media platforms together to outline what’s new and upcoming for social media marketing. We live-tweeted, laughed, cried, and learned from the best. This piece highlights our key takeaways

Where do good content ideas come from?

Creating great content isn’t an exact science. At a recent event hosted by Rethink at the YouTube space in Toronto, the panel (featuring Alison Lawler-Dean, Rethink’s VP of Marketing and Communications) discussed how content is developed from various perspectives. In addition to how a non-profit like Rethink approaches the concept, Lawler-Dean