HomeMAKING A RUCKUSThis week in social media

This week in social media

Check out our round up of all the great campaigns, links and notable reads this week.


– Google enters the competition with Apple in the mobile pay technology field. The search giant finalized the acquisition of softcard techonology.

– Pinterest is starting for new ways to monetize as the platform explores new ad offerings

– Digital Ad targeting is becoming an important factor in the Canadian marketing landscape. Via eMarketer

– On the theme of Pinterest, eMarketer discusses the rise of the social platform and predicts the near future for its marketing potential.


– Dove delivered a fantastic example on how to utilize live tweeting during an event. A mix of both analytics and clever strategy, the ad hoc campaign demonstrates the impact of live social media. 

– Similar to Humans of New York, other users have been empowered to use Instagram as an agent of change. 


– A lot of news coming from Pinterest this week. This is your opportunity to catch up on the platform essentials with WTR – Pinterest