The APEX and ruckus teams had an opportunity to visit Facebook this month for their Facebook PR Agency Day, which brought several leading PR and social media agencies together to outline what’s new and upcoming for Facebook and Instagram. Here are our top five key tips on what communicators need to do to get the
On July 24, 2018, Facebook Canada held a #FBroadtrip session to outline what’s new and upcoming on Facebook, Instagram and WhatsApp. Incidentally, earlier this year, we asked Canadians what companies Facebook owns – to test whether news events would impact usage on it or other platforms. What we found is that just
Excitement for virtual reality continues to explode and with Facebook 360 photos. Users can expand the canvas of their images to new dimensions. Facebook 360 provides the ability to create 3D, panoramic-like views of your environment, similar to how people experience 360 videos. This feature was launched last year, and has
Canadians are consuming hundreds of pieces of content daily, faster than ever before, which makes it important for brands to capture the attention of users quickly to impact and secure brand recall. According to Fors-Marsh group tests, it takes only 0.25 of a second of exposure for people to recall mobile
As a millennial and a digital content strategist, it’s no surprise that I’m always on my phone – it’s an extension of myself and my work. Community management is part of my job when managing the social accounts for APEX PR and ruckus digital. For businesses or brands on social, it’s
Considerable thought goes into content creation, but often marketers forget about reaching the right audience and social media advertising can help. If only we could just publish content and the perfect audience would just find it – but we don’t always get that lucky. With social media advertising you don't have to rely on audience assumptions.