Category : Uncategorized

HomePosts in Uncategorized

3 Reasons You May Be Noticing Low Instagram Engagement – And What You Can Do About It

Are you noticing a frustrating drop in your Instagram engagement recently? You’re not the only one. As Instagram moves more and more towards a pay-to-play model, generating organic reach is becoming increasingly difficult. There is no one-size-fits-all solution to low engagement on the app, but here are a few things that may be holding you back – and what you can do to combat them.

3 reasons you might be noticing lower reach and engagement:

  1. Changes to the feed:

You may have noticed that recently Instagram has changed the way they display posts in your feed; now, dispersed among the posts from accounts you’re following are “suggested posts”. These suggestions are based on the type of content you interact with, much like the explore page. Before this update Instagram claimed that users typically saw only 30% of what the accounts they followed were posting. Now with extra posts on the feed, it’s likely that number has decreased even further.

  • Sensitive content:

Recently, Instagram put a new default setting in place intended to protect users from “sensitive content” by blocking it from your feed. Sensitive content is anything that can be deemed inappropriate or offensive. However, since this distinction is made by an algorithm there are times where the app may flag content that is not truly sensitive.

  • Bot behaviour:

In the last year Instagram has started cracking down on bots and spam accounts. Much like with sensitive content, the algorithm flags behaviour that it deems to be spam. If you are using software to engage with accounts, or are doing things like using the same comments or hashtags over and over, your account may be flagged and your posts may be deprioritized in the feed.

So… how can you get your engagement back?

There is no surefire way to pinpoint which of these things could be responsible for your falling engagement, but there are actions you can take to help!

  • Show fewer “discover” posts

On the top right of the new “discover” posts are three dots; click these and select “not interested”. While you can’t permanently turn off this feature, you can opt out of them for 30 days. It may be worth sharing this tip with your audience as well – the fewer discover posts they see in their feed, the more likely they are to see your content instead.

  • Change “sensitive content” settings

Much like the discover posts, censoring sensitive content is Instagram’s default setting. However, it is possible to turn the feature off. Go to your account, select the three bars in the top right corner, and click “account”. From here you can select “sensitive content control” and change your settings to “allow”. Again, this will only affect how you view content in your feed, but by sharing this tip to your account, you may prompt your audience to follow suit and in turn get your content back in front of your followers.

  • Be human.

There is no shortcut here; if you’ve been automating your engagement processes, it’s time to bring the human touch back. First, we recommend taking a break from Instagram – a few days should help. If you continue with the same level of engagement, even if the nature of it is different, Instagram may still assume that the activity is not authentic. After two or three days, begin engaging with your audience in a real and meaningful way. Leave thoughtful comments, and only follow accounts that you’re genuinely interested in!

  • Create content which encourages engagement.

Finally, if your followers aren’t responding to the type of content you’re posting, it may be time to try out something new! Try to create content with engagement in mind – ask questions and have your followers respond in the comments, or create a resource that they are likely to save. All of these actions boost your engagement rate and tell Instagram that your followers want your content prioritized in their feeds.

Of course, the most important tip when it comes to social media is always to create engaging content that brings value to your audience. If you can combine the above steps with excellent posts it’s only a matter of time before your account takes off! For more tips on creating engaging content, check out this blog post.

Building your audience and increasing engagement takes time, skill, and strategy. If you’d like help reaching your dream audience, send us an email: info@ruckusdigital.ca


Digital Content Creator and Writer

Position Overview and Responsibilities

As the Digital Content Creator, you understand the nuances and complexities of social media marketing. You’re equal parts marketing strategist and opportunist. You’re able to take marketing strategies and translate them into executable tactics that make sense in a social environment.

You’ll be responsible for taking a client’s business goals and realizing them through content and online engagement via their social media channels. You’ll help curate brand loyalty by taking on different brands’ personas, monitor online conversations for engagement opportunities and flag any potential issues. You will also oversee the development of editorial calendars and work with our design team to build visual assets. As paid media is a vital part of social media success, you have a strong understanding of the paid offerings for each of the major social media platforms and have experience running paid media campaigns for clients.  Lastly, it is important you understand how social media fits into the broader communications mix and can make and execute on recommendations that tie into a larger marketing strategy.

Summary of Responsibilities:

  • Working closely with the digital team, you will create compelling and informative visual and digital content for various client’s digital and social media channels
  • Writing blog posts and news items that tell various client’s story
  • Script writing and storyboard development
  • Researching and pitching new story ideas, both independently and collaboratively with digital strategists and communications team members
  • Interviewing story and video/audio subjects
  • The ability to identify trending stories and find the client angle
  • Planning and executing digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
  • Work with account teams and clients to develop media and platform strategies to best reach target audiences
  • Demonstrate an expertise in the various digital platforms and ad formats to communicate to audiences
  • Work with communications and creative teams to implement owned, earned and paid activations and ensure it stays on strategy
  • Working with various influencers on different platforms
  • Monitor campaigns to escalate opportunities and insights to the account and client teams
  • Has a strong analytical and reporting skillset to help guide social strategy and content recommendations and optimizations

Key Qualifications:

  • 3+ years’ experience working in a fast-paced social media environment
  • Strong communication skills and experience including writing, editing, proofreading, and presentation
  • Sophisticated knowledge – theory and practice — of digital advertising, particularly on Facebook, Twitter, LinkedIn, Instagram, Snapchat, TikTok and YouTube
  • Experience detecting, communicating and mitigating potential negative or crisis situations
  • Experience ideating and developing content, campaigns and programs
  • Ability to integrate website content into online communications, with an understanding of SEO strategy  
  • Comfortable multi-tasking and able to deliver results under pressure and tight deadlines
  • Vigilant attention to detail
  • Ability to create and adhere to timelines and schedules
  • Experience managing advertising budgets
  • Ability to report on social/digital KPIs, as they relate to clients’ business objectives
  • Experience with Sprout Social, Hootsuite or back-end of social platforms for campaign management
  • Bilingualism is an asset

We want to meet great people who are interested in working in a start-up environment where culture matters and curiosity is valued.  Send your resume to: info@ruckusdigital.ca

#DailyDive: My go-to sources for creativity and inspiration

Curiosity and ongoing learning are key requirements at our agency. Studies show that people who continue to learn as professionals are better problem-solvers, more creative and tend to enjoy their jobs more ̶ so that’s a bonus. This month we are sharing our go-to professional resources at APEX PR and ruckus Digital.

As a designer, I try and dive into creativity and design inspiration as much as possible. Each morning as part of my routine, I spend some time browsing through a few resources. These resources help me mentally charge myself creatively for the day. They also allow me to keep up with what is going on in the industry. Here are some of these resources:

  • Fast Company – CO. Design: Fast Company is one of the world’s leading business media brand with its editorial focus on innovation in different areas such as technology, creativity, leadership and design. The section you will find me on most of the time is CO. Design.  This particular section is great because it covers the most up-to-date news around the work on the different types of design from graphic to industrial. It also shares the business side of design and how design can impact the world and the environment.
  • Inside Design by Invision: “Good design is good for business,” according to Invision. Invision is a digital design platform that allows designers all around the world the opportunity to create great and empowering user experiences. One of its featured blog topics is Inside by Design, which I’m a huge fan of. It covers many different topics from design resources to lifestyle articles specifically for designers.
  • Behance: If you want creativity, Behance is the place to find it. This is a place where designers all around the world showcase their portfolios including both personal or professional work. It’s an amazing place for me to get inspired for any project I work on.

Vanessa Cuartas is an integrated media designer at ruckus Digital. Need help with your social media approach? Drop us a line.

#DailyDive: Streaming podcasts and collaborating on LinkedIn

Curiosity and ongoing learning are key requirements at our agency. Studies show that people who continue to learn as professionals are better problem-solvers, more creative and tend to enjoy their jobs more ̶ so that’s a bonus. This month we are sharing our go-to professional resources at APEX PR and ruckus Digital.

When you work in social and digital media, learning is never-ending. Every day, Facebook or Google are making changes to their platforms that impact customer behaviours or programming for our clients. Keeping up can be a challenge – especially as our own attention spans decline. However, daily I’m either streaming a marketing podcast or collaborating with colleagues on LinkedIn.

Podcast addict:

As someone always on-the-go and a frequent podcast binger, I love a good podcast to learn about new trends from credible marketing experts. Consuming content through audio let’s me multitask on my commute to work or while burning calories at the gym. Here are some of my favourites:

  • Social Media Marketing Talkshow with Michael Stelzner – Leveraging interviews with platform and marketing experts this podcast focuses on new platform features (such as the TikTok self-service ads) or updates to existing platforms (like the recent LinkedIn Updates Pages and algorithm).
  • Under the Influence with Terry O’Reilly digs into the history and evolution of advertising and marketing by exploring industries and marketing tactics. Although, the podcast has been re-releasing archived episodes I just listened to the history of lawsuit advertising and it was very interesting to see how the industry evolved over time.
  • Smart Agency Masterclass – Host Jason Swenk interviews marketing agency leaders from across North America to chat through strategies they’ve undertook to grow or evolve their business. Episodes are roughly 30 mins – perfect for my commute to work!


I’ve become obsessed with LinkedIn. I’ve curated a strong list of professionals, old colleagues and experts who I admire that I can learn from and share my perspective with. The platform has expanded their capabilities and algorithm so I can share links, videos or full blog posts. Below are some of my go-to professionals or hashtags to follow:

  • Jed Schneiderman – After visiting our office for a presentation about EQ Works, I was impressed by Jed and how he approached data and the marketing opportunities. Jed is always sharing interesting articles and providing innovative perspectives on the industry.
  • #marketing – It’s a simple hashtag, but it helps me discover trending articles within the industry to keep myself updated on the latest news or trends that I need to be aware of.
  • Sherrilynne Starkie – As a grad of the Algonquin PR program, you learn a lot about the grads that came before you. I’ve followed Sherri online for many years throughout her PR and marketing journey and look forward to seeing her posts.

Katie Boland is an account director at APEX Public Relations and ruckus Digital. Check out more of our #DailyDive and see what others are looking at for professional inspiration.

Crystal Ball 2019: The significance of word of mouth in the era of information overload.

With 2019 ramping up, expect new trends throughout the news, social media, technology and more. At APEX and ruckus digital we will be sharing our predictions on some of these trends that we think will define 2019 (or at least part of it).

Vy Do, Digital & Creative Content intern, shares her view on how people are influenced and the power of word of mouth in 2019.

Bookstores are the main place where I learn about which books are most popular, which genres they belong to, which ones are staff picks; but, ironically, none of this information contributes to my purchase decision.

I have heard about “Educated,” “Becoming,” and “Small Fry” – all of them are from notable women, but I didn’t really pay attention to the praises they received on social media and in the newspaper.

Instead, I was influenced by a stranger on a subway who devoured “educated” in the early commuting hours.

I was influenced by my friend on “Goodreads,” the world’s largest site for book recommendations, who gave the book five stars.

I rely on these people because they have nothing to gain from suggesting a book.

When presented with so many choices, people seek advice from those they trust because it is too risky to listen to someone who may have received incentives for promoting something.

People are influenced by their friends of friends, too. Something like “I haven’t tried it but my friend Bobby said that…” may be just enough to be taken into consideration. Word-of-mouth is the oldest, yet most effective form of marketing.

We are bombarded with too much information daily, including fake news, so I believe people will turn back to people they know for advice.

Social content and paid ads may raise awareness for a product/service, but user-generated content and communities/forums are where consumers will test what they see and read.

So what is the implication for advertisers?

Care about what your audience may think and feel about your product. Spending money promoting something is not enough, think about how anyone your audience comes into contact with could influence your customer’s ultimate purchase. 

Vy Do is a Digital & Creative Content intern at APEX Public Relations. Learn more about what influences consumer’s purchase decision by visiting our website or emailing us at


Check out more of our Crystal Ball series to know what other trends to expect in 2019.

3 improv lessons that made me a better community manager

With brands like Wendy’s constantly “winning the internet” with clever social content and humourous banter with users, it’s becoming increasingly important for community managers to bring a level of wit and quick thinking to the job.

To sharpen my wit and perfect my ability to create content that resonates with target audiences, I spent 6 weeks taking improv classes, and I think anyone in the creative industry should do the same.

In case the idea of attempting to entertain a room full of strangers triggers your anxiety, here are 3 key takeaways I can share for anyone to apply to their day jobs.

  1. Let go and commit

In improv, the best performances are the ones where the actor fully goes for it. Hesitation or insecurity is obvious to the audience and can hinder the performance. As a creative thinker, when working on your next big idea, it’s best to stay away from the “but” and focus on the “yes, and” (a rule-of-thumb for improv).  When you don’t focus on potential limitations or obstacles, it’s easier to elevate your ideas.

  1. Act naturally

On the first day of class they say, “don’t try to be funny.” It may sound counterproductive, but it makes a lot of sense. It’s a lesson in being natural. Consumers can often tell when a brand is trying too hard to be “relevant”; the best content fits naturally into a brand’s voice.

  1. On the other side of panic is somewhere you really want to be

Just like improv, the creative industry is a fast-paced, ever-changing environment that can get overwhelming. Feelings of panic can impact the way you perform – but if you can ride the waves, push through the panic, and give your best effort without fear, the outcome is worth a standing ovation.


Amanda Carreiro is a community manager at ruckus Digital. Need help with your social media approach? Drop us a line. 


Grace Toby – Freelancer



Our interview series continues with Grace Toby to talk about trends in the world of journalism and what she loves most about being a writer.

  1. What made you go into journalism?


“English was my major in university. I loved to write and found an internship at a magazine one summer. This is where I truly fell in love with journalism and the industry. Although the media landscape has changed drastically since I first went into the field, I love the idea of being able to learn about a variety of different topics throughout my work. It’s exciting to get an assignment where I need to research or learn about something I have little knowledge about.”


  1. What’s your favourite and least favourite thing about journalism?


“I love being about to write about a variety of different topics and interviewing strangers and having them open up to me. I get to learn something new with every story I write and it’s great to be able to share with readers new ideas or stories that they can relate to. My least favourite thing about the industry would have to be the uncertainty the future has to hold. The changing media landscape leaves little room to know exactly what will happen with new technologies and practices that are being adapted by media today.”


  1. Where do you see the industry heading in the next few years?


“I think in the next five years the industry will be very different. More online publications will surface with PR and marketing agencies having to adapt their pitching styles. More freelancers will be working in the field and individual relationships between freelancers and PR agencies are going to be very important.”


  1. What’s one piece of advice you can give PR agencies when pitching story ideas?


“Do your research. Make sure you know the beat of the journalist you are reaching out to. There is nothing worse than getting a mass email for people asking me to write about something that I have never covered before. Blanket pitches are not the answer here. If you aren’t sure about what the journalist writes about just ask them!”


  1. How to do you feel influencers differ from traditional media?


“I tend to only follow influencers that are experts in their field such as nutritionists, personal trainers, stylists, etc. I like to know the information being shared by those influencers is factually correct and authentic, since there is so much data being thrown around these days. The majority of influencers use content creation as a source of income and may not be the most knowledgeable about the things they are promoting.”


These five questions with Grace Toby were compiled by Kristina Mikhalkova, Coordinator, and Lindsey Soper, Consultant, APEX PR/ruckus digital. Follow Kristina on Twitter. Follow Lindsey on Twitter.

5 QS: Georgia Eliopoulos of Extra Sparkle Please

Georgia Eliopoulos
Extra Sparkles Please


Up next, we sat down with Georgia Eliopoulos, creator of ExtraSparklesPlease.com, to talk about future trends in the world of blogging and what she loves most about being an influencer.


1. Tell us about your blog currently and the direction you see it heading in the years to come

“Lifestyle! As 60 per cent of my followers are moms and dads, I want to provide more content about family life in general. I also want to talk more about personal experiences… the stuff people “don’t talk about”. Most recently I started adding in food and recipes.”


2. Why did you start blogging?

“When I started this blog my slogan was always “because she had so much to say and wants the world to hear it.” I had people in my everyday life asking me questions and decided to take that and make it more accessible to them… just one click away!”


3. What is your favourite and least favourite thing about being an influencer in Toronto?

“My favourite things are the experiences I’ve had and the people I have met along the way. I’ve met two of my closest friends through this industry – if all of this were gone, I still have friends for life. My least favourite thing is how cut-throat and cliquey it can be. I’ve learned that the reality is that the “bloggers supporting bloggers” concept may be true, but people will do whatever they have to do to get ahead.”


4. Where do you see the industry heading in the next few years?

“Personally, it’s going to be interesting. EVERYONE seems to want to be a blogger, so it is becoming very oversaturated. This is what I am doing for a living and I can see how many people are finding loopholes in the system, which sets back the ones who are staying as organic as possible.

“I think bloggers in the next 2 years will end up gearing their content more towards podcasts and “video diaries” (not YouTube); people will want to visually see and hear what people have to say rather than looking at the same photos of people at the same trendy cafes and restaurants. I think in 2 years, Instagram won’t pack the same punch and we will have to rely on a new, more realistic platform to be heard!”


5. What’s one piece of advice you can give PR agencies when working within their existing network of influencers, or those agencies that are looking to start working with influencers?

Be less sweet. There are a lot of influencers who have a sense of entitlement and people have to realize that you have to get through all the no’s in order to get a yes! I started working towards this in January and first started getting paid in September. Let us work to build a relationship with PR agencies and help you guys out. It goes both ways! Also, give us more links to purchase to include in our posts. For example, even if no one buys anything from one of your client’s posts, look at how many people’s interests are being piqued to go beyond Instagram and our blogs.”


These five questions with Georgia Eliopoulos were compiled by Kristia Pavlakos, Coordinator, and Laura Zechel, Consultant, APEX PR/ruckus digital.


How to get the internship

For many college and university students, the search for an internship can cause sleepless nights and worry-filled days. Our four interns can attest to these feelings because only a few short months ago those were the shoes they occupied. Fast forward a few months and all four are busy working in the world of PR. So we thought who better to ask for some advice on how to get the internship than our interns. Here’s what they had to say:



Kristia Pavlakos, intern coordinator for 6 months

“My best piece of advice is to not be afraid to take chances and get out of your comfort zone. If you want to grow and thrive in this industry, you need to network! One month before I got the internship (almost to the day, actually), I went to a networking event hosted by a Toronto-based magazine, The Kit. Everyone was so accomplished (and fashionable!) and I was absolutely terrified to start a conversation, but I set a goal to introduce myself to at least five people by the end of the day. I ended up speaking with The Kit’s marketing director, Evie and met with her a week later to discuss breaking into the industry. Forcing myself to get out there and talk to people really helped me with the interview process at APEX (and it was a bonus that APEX works with The Kit all the time!). It also helped me after I started working – PR is all about building relationships – with your coworkers, your clients and the media, among others – and learning how to start a conversation, how to ask questions and how to thrive in new (and sometimes intimidating) settings is a very important part of building any career.”


Kristina Mikhalkova, intern coordinator for 3 months


“Research! I can’t stress this enough. Research is the most important first step of getting your

internship. It’s important because during this process you’ll start to identify which organizations you really want to go through with the application process for and which you don’t. After you’ve done your research think about you, who you are and whether or not you will fit into the organizations based on the research you’ve completed. You have to find the internships that best suits you. Because after all, even though it’s a trial period in the workforce, you don’t to be going to work and waiting for the weekend. You want to love your internship.”


Kevin Behar, intern coordinator for 3 months


“Perseverance and networking. We all go through tough times where we are applying for internships and jobs and we are not getting responses. Keep pushing through that because eventually, you will begin to get those call backs, which is an awesome feeling. All that hard work will pay off. Networking opens doors for you. You could end up working for someone you met, or they can connect you with another internship opportunity. These connections can also give you a real sense of what it is like to work in that particular field because it’s important that you find something you like.”


Alison Chiu, intern coordinator for 2 months


“The first step is definitely to do your research! While looking for an internship, you want to make sure the organization or company you’re applying to is one that you feel would be the right fit and that you’re passionate about joining the team. Look into what the company cares about and what they’re involved in, as well as the responsibilities of the intern role. It’s a good idea to also research the people who will be interviewing you; you might have similar interests or have a better idea of what you want to share during your meeting. Along with lots of research, I found it was helpful to prepare myself for what information I wanted to share with my interviewers. Don’t have a whole script prepared, but think about your key points and stick to that. Otherwise, it’ll sound too scripted and disingenuous. When you think about your key points, think about ways you can stand out with your personality and experience with what they’re looking for. Making connections and being open to learning and new ideas is also really important, you never know who you might meet, and what you can do, unless you try it.”

MakeLab: edible selfies and laser cut swag

Last month, some of us at ruckus digital toured the MakeLab studio – a space tucked away in the downtown core pumping out larger-than-life event activations. Founder and creative director, Jonathan Moneta and lead events producer, Alyssa Janzen share their thoughts on digital technology and working with brands to create memorable brand experiences.


Founder + Creative Director

Jonathan Moneta is the Creative Director at MakeLab — a studio of designers, technologists, and logistics freaks who invent hands-on pop-up-style interactives for events. Three years ago, they took eight 3D printers to a Toronto bar and taught design ‘till last call. Since then they’ve taken their laser cutters, light tables, giant colouring books, and edible photo booths out of the lab, and into public events, brand activations, and parties of all kinds. MakeLab’s interactives leverage new technologies to spark wonder and creativity — and better social media engagement — in unexpected places.


What is MakeLab?

“Our studio explores technology + play. We take new technologies — like 3D printers, laser cutters, and other creative tools — out of the lab, and transform them into accessible experiences that let people meaningfully interact with them for the first time. We host in-studio workshops and produce live experiences at events around the world. Many of the interactives we’ve created ourselves, while others are tools that we have customized to create hands-on experiences at events, conferences, and festivals.

We’re a close knit team hailing from design, technology, and theatre. Our studio began with us taking 3D printers to bars and restaurants, showing people how to design in 3D for the first time. We thoroughly test each event offering, ensuring they’re designed for fun, and to stir creativity in unexpected ways. We work with brands, agencies, and event planners for public and private engagements.”


How did MakeLab get started? How and what did you see in the market that led to creating MakeLab?

“We started taking 3D printers to to bars and cafes three years ago and taught drop-in design classes till last call. Shortly after we began doing it, the Royal Ontario Museum invited us to create a Mesopotamian city-building 3D printing experience at their 19+ Friday Night Live series. This was the first big test of our hypothesis — that new technologies could be made accessible, would have mass appeal with demographics that would otherwise have little opportunities to engage with them, and that bringing real individual creativity to interactives would drive engagement. Even we were delighted by the results. We quickly became experts in teaching uninitiated, non-technical (and often somewhat intoxicated) people how to quickly design. And after several nights of packed events with our printers going at full speed, and hundreds of guests going from unaware of the technology to holding a 3D printed object they designed (and taking a million selfies with it), we knew we could build on this. We’ve taken the same approach to all our interactives, continually bringing in new tech and adapting it to events.”


What makes for a strong digital experience/activation? What elements should brands consider when planning an event they want a strong digital/online presence for?

“Giving people something that they can be proud to post about. We too often see brands begging for posts by incentivising sharing of a logo or hashtag with a contest or swag. When we design an interactive, we’re not thinking about reducing barriers to sharing, we’re thinking about how to help people create something they’re excited to share. We focus on creating something people haven’t seen or done before. It’s why we’re often using tools like laser cutters and 3D printers; they’re magical to watch and empowering to create with. We saw clients use more traditional photo booths with limited engagement/sharing. The idea behind our edible selfie photo booth was to take that interaction a step further. Laser-caramelizing photos onto macarons and cookies in front of people’s eyes is an authentic and new experience, and it’s shared with gusto.”


Where do you see the business/field going? Any trends you’re noticing in terms of the type of digital experience brands want to create?

“We’re seeing a lot of brands shift away from digital to more physical experiential. There are a lot of screen-based interactions in people’s day, and we’re increasingly being asked for interactives that involve physical, hands-on elements. Our Analog Instagram Light Table is one way we’ve begun catering to the call. Another is our giant 10-foot digital graffiti colouring book wall, where people grab electronic spray paint cans and create murals.”


If budget wasn’t an issue, what type of activation/experience would you most want to create?

“Oooo this is a fun question. We love interactives where people can walk away with something that continues to have value/presence in their lives. We also like really big installations that make a visual impact at events. We’re working on some new activations now that we can’t talk about quite yet, that combine big digital design, and physical paint and canvas.”


What’s next for MakeLab?

“We’re working with retailers on in-store interactives where people get to customize products on-site. The tools we use allow us to do much more than simple engraving, such as letting customers etch their signature or handwritten dedication onto perfume bottles and beauty products. We’re starting to book the 2017 holiday season with it. We’re also about to launch a new line of food + catering interactives made with lasers. Our Edible Selfie Photo Booth — where people get their faces laser-caramelized into a french macaron — has been killing it at parties, and we’ve got lots of new foods coming down the prototyping pipeline.”

These questions were compiled by ruckus digital digital content strategist, Vivian Kwong. Need digital help? Drop us a line.