Canadians are consuming hundreds of pieces of content daily, faster than ever before, which makes it important for brands to capture the attention of users quickly to impact and secure brand recall. According to Fors-Marsh group tests, it takes only 0.25 of a second of exposure for people to recall mobile
ruckus Digital was at DX3 Canada, Canada’s leading technology, digital marketing and retail event, at the Metro Toronto Convention Centre this week. This year, #DX32017 brought in speakers and industry leaders from big players like Walmart, Pinterest, IBM, Corus Entertainment, American Express, DAVIDsTEA, Lululemon, BMO Financial Group, Coca-Cola, McDonald’s and many more. See below to check
Creating great content isn’t an exact science. At a recent event hosted by Rethink at the YouTube space in Toronto, the panel (featuring Alison Lawler-Dean, Rethink’s VP of Marketing and Communications) discussed how content is developed from various perspectives. In addition to how a non-profit like Rethink approaches the concept, Lawler-Dean
Considerable thought goes into content creation, but often marketers forget about reaching the right audience and social media advertising can help. If only we could just publish content and the perfect audience would just find it – but we don’t always get that lucky. With social media advertising you don't have to rely on audience assumptions.
This week's ruckus makers (April 27 - May 1)