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Tag : marketing

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Employee Spotlight: Emily Rivas on Her Journey to Senior Strategist

Emily Rivas is ruckus’ newest team member, joining our team as senior content and development strategist. Rivas joins us after spending over two years with Rogers Media. Get to know Emily below! 1. How has your past work or volunteer experience helped you in your current position? In my previous position

Dear Abby, Tell Us About Yourself…

Abby Radovski joins ruckus as an account director, digital integration. Abby’s role will focus on senior client counsel and leadership on all digital aspects, and she will also support new business growth. Abby brings more than seven years of experience from numerous multi-national agencies, with a robust background in

Walmart Canada: One-stop shop for groceries, general merchandise and now beer and wine

Canadians are consuming hundreds of pieces of content daily, faster than ever before, which makes it important for brands to capture the attention of users quickly to impact and secure brand recall. According to Fors-Marsh group tests, it takes only 0.25 of a second of exposure for people to recall mobile

ruckus Digital at DX3 Canada

ruckus Digital was at DX3 Canada, Canada’s leading technology, digital marketing and retail event, at the Metro Toronto Convention Centre this week. This year, #DX32017 brought in speakers and industry leaders from big players like Walmart, Pinterest, IBM, Corus Entertainment, American Express, DAVIDsTEA, Lululemon, BMO Financial Group, Coca-Cola, McDonald’s and many more. See below to check

Where do good content ideas come from?

Creating great content isn’t an exact science. At a recent event hosted by Rethink at the YouTube space in Toronto, the panel (featuring Alison Lawler-Dean, Rethink’s VP of Marketing and Communications) discussed how content is developed from various perspectives. In addition to how a non-profit like Rethink approaches the concept, Lawler-Dean

Ad targeting: Let’s go beyond demographics

Considerable thought goes into content creation, but often marketers forget about reaching the right audience and social media advertising can help. If only we could just publish content and the perfect audience would just find it – but we don’t always get that lucky. With social media advertising you don't have to rely on audience assumptions.