It’s no secret that Google has spent the last few years trying to position its network, Google+, as the preferred social platform. Despite their pushing, it’s safe to say they haven’t quite hit the mark on that goal.
It looks like they went back to one of their strongholds: online marketing, which they revolutionized with Google Adwords. In December 2013, Google announced they will be offering brands a new way to engage their audiences on their brand pages with +Post Ads. In a nutshell, companies will be able to use already-produced content posted on their brand page as advertisements on the Google Display Network (includes approximately 2 million sites).
Toyota reaches new customers with +Post ads and Google
This week’s ruckus-makers (Feb 2 – Feb 6)
– The stats are in from Superbowl XLIX and we have the new record for conversations on Facebook. – Via MarketingLand
– Not only did users engage on social media, they did so predominantly on mobile with some impressive results. – via eMarketer
– Adidas reward most engaged fans on Twitter and take advantage of the new Twitter group DM feature in the process. #therewillbehaters
– Monster gets creative with an opportunistic tweet, demonstrating that clever, real-time social is still the way to go.
– Cheerios have their Superbowl “Oreo moment.” Kudos.
This Week’s Ruckus Makers (Nov 16 – 20)
With Meerkat taking off early in 2015, Twitter quickly stepped in, purchasing Periscope in March, days after its launch on the iPhone. What are some inherent benefits of live streaming? How can your brand make your customers feel “in the moment” using Periscope? Why is this new video app is nothing like Snapchat, Vine or Instagram? Find out below:
This Week’s Ruckus Makers (Sept 21-25)
On Nov 25th I was lucky enough to be a speaker at Toronto’s Centennial College for their 7th Annual Talk is Cheap event.
The night was full of amazing speakers and really great insights and so the fact that I was able to present was just the icing on the cake. Below are the slides I walked through explaining no matter what your budget for social content is, there are some fundamentals to creating content your audience will love.
“Technology has removed technology from technology.” Mitch Joel
Last week, my University of Toronto #digitaledu colleague Donna Papacosta hosted Six Pixels of Separation and Ctrl Alt Delete author Mitch Joel for a chat about technology’s ubiquity evolving consumer behaviour, which ultimately shapes the way we should do business.
Joel first focused on three key areas that he called “Three Little Pigs”:
To transform – to happen internally within organizations, not externally
To innovate – examples include success factors for today’s apps: image-based, highly mobile, highly social
He said that while a few years ago we may have wondered why our fridges should be connected to the internet, whereas now many individuals are saying “why not?”
He also offered the following four areas all organizations should be considering in their transformations:
Think content distribution over content now
Think new revenue models over campaigns
Think one screen over which screen (the one a respective user is watching is always most important)
Think about making an impression over impressions
More highlights from the evening (via Donna Papacosta)
Do a quick Google News search for networking and you’ll find ‘About 27,800,000 results’ – everything from how-to features with tips and suggestions, clickbait warning about the ’10 worst networking fails you might already be doing’ to articles on why it’s the most (or least) important element that you should (or shouldn’t) care about.
I’ve always had some trepidation with the word “networking.” It conjures up scenarios in my mind best described as a business equivalent of a rom-com speed-dating montage. That’s why I don’t do it – I just do things I’m interested in.
Earlier this week I attended an event for volunteers and supporters of the 5 To Watch awards that recognize leaders in the Canadian sports business and raise funds for the George Brown College Foundation. To date, they’ve raised $150,000 for student awards and bursaries.
As a sports nut that only recently left a role in the industry, it was great to connect with other like-minded people in support of a great cause. We talked about the program and how great it is. We talked about the NHL playoffs, a little Champions League, Kobe, the Raptors and the Warriors. We talked about industry trends: the good, the bad, the ugly.
This is how I’ve met like-minded individuals and forged relationships – through shared contributions. This could be anything from volunteering for a cause you’re passionate about, joining a beer league softball team of people you don’t know, neighbourhood clean-up days, or taking a personal interest course. Many employers (including ruckus and our sister agency APEX PR) encourage employees to do this, offering paid time off for volunteering and support for professional development.
So stop trying to network – and start doing more of what you enjoy.