HomePosts in MAKING A RUCKUS (Page 5)

Has Google finally found their niche in social networking

It’s no secret that Google has spent the last few years trying to position its network, Google+, as the preferred social platform. With their new +PostAd product, have they finally found their way in?

It’s no secret that Google has spent the last few years trying to position its network, Google+, as the preferred social platform. Despite their pushing, it’s safe to say they haven’t quite hit the mark on that goal.

It looks like they went back to one of their strongholds: online marketing, which they revolutionized with Google Adwords. In December 2013, Google announced they will be offering brands a new way to engage their audiences on their brand pages with +Post Ads. In a nutshell, companies will be able to use already-produced content posted on their brand page as advertisements on the Google Display Network (includes approximately 2 million sites).

Toyota reaches new customers with +Post ads and Google

This week’s ruckus-makers (Feb 2 – Feb 6)

This week’s ruckus-makers (Feb 2 – Feb 6)

Check out our round up of all the great campaigns, links and notable reads this week.


– The stats are in from Superbowl XLIX and we have the new record for conversations on Facebook. – Via MarketingLand

– Not only did users engage on social media, they did so predominantly on mobile with some impressive results. – via eMarketer


– Adidas reward most engaged fans on Twitter and take advantage of the new Twitter group DM feature in the process. #therewillbehaters

– Monster gets creative with an opportunistic tweet, demonstrating that clever, real-time social is still the way to go. 

– Cheerios have their Superbowl “Oreo moment.” Kudos.


– Ruckus has been working closely with one of our clients (Husqvarna) on Facebook and Twitter in the lead up to the Toronto Sportsmen’s Show. #client #BringItOnTSS

WTR – what the ruckus on Periscope

Find out what the ruckus is with Periscope and how live streaming can help your brand communicate with customers.

With Meerkat taking off early in 2015, Twitter quickly stepped in, purchasing Periscope in March, days after its launch on the iPhone. What are some inherent benefits of live streaming? How can your brand make your customers feel “in the moment” using Periscope? Why is this new video app is nothing like Snapchat, Vine or Instagram? Find out below:

Posted by
Katie Boland
on 09/09/2015

Beyond Slogans – 5 Ways to Un-Suck Your Content

5 simple tips on how to create quality content no matter what your budget.

On Nov 25th I was lucky enough to be a speaker at Toronto’s Centennial College for their 7th Annual Talk is Cheap event.

The night was full of amazing speakers and really great insights and so the fact that I was able to present was just the icing on the cake. Below are the slides I walked through explaining no matter what your budget for social content is, there are some fundamentals to creating content your audience will love.

Posted by
Gary Edgar
on 26/11/2014

ruckus wins Award of Excellence

We won an IABC Award for our content and community building efforts for our Husqvarna client.
We did it! Our first award…and we’ve set the bar high with an IABC Award of Excellence.
The award is for the work we did (and currently do) for Husqvarna Canada helping to generate content and manage their social communities. It’s definitely been a fun and exciting brand to work with on a regular basis and watching the community grow over the past year has been amazing to watch. Husqvarna’s fans are a very, very passionate group who have made the experience even greater.
You can read a little more about the award here and check out some of the work we’ve done herehere and here.

Organic Content – Should you even bother?

We’re still strong believers in organic content being part of your marketing mix – here’s why.

It’s no surprise that reaching your fans on social channels is becoming almost impossible to do on an organic level, i.e. no paid promotion behind your social content. Social promotion and advertising has become a normal – even necessary – part of a brand’s social strategy.

But that’s not to say you have to give up on organic content all together. More and more we’re seeing people lament that their organic content serves no purpose and are asking whether they should even bother moving forward with un-paid content. While it can seem fruitless at times, here’s why we think organic content still has a strong place in your content mix.

  1. It’s a great way to test and learn. We often test which pieces of creative engage with fans and then use those insights to move forward with a paid strategy. It’s a simple and effective way to optimize your budget and get the most bang for your buck.
  2. Things can change on a dime. Generally social channels don’t warn people about the algorithm changes they make to their platforms. Anything could happen tomorrow and putting all your eggs in one basket can come back to haunt you. Having a steady mix of content positions you well for most eventualities.
  3. Organic is for the fans – and trust us, there are still lots of them out there. We approach paid vs owned with the mentality that paid is generally for the masses and organic is for the diehard fans – the ones who love your brand and talk you up to their friends. They care less about your ads than they do about an actual opportunity to engage with you.

    Which leads nicely into…

  4. Keeping things authentic. Remember when social marketing was new and fresh and everyone was cautioned to approach it with an authentic voice? Well that still rings true. Taking your TV ad or the creative from your latest flyer and turning it into social content is almost always going to fall flat (whether it’s paid or organic). Fans see through it and feel like you don’t really care and will respond in kind. Brand apathy is about the worst thing you could wish for.

Recently we had the opportunity to speak at a recent CNW Toronto event on this very topic, which they’ve summarized really well here. And here’s the presentation we delivered. What do you think – is organic still playing a part in your content mix?

Posted by
Gary Edgar
on 23/10/2015

Should you promote that customer or influencer tweet?

As the industry and marketers lean into more word-of-mouth marketing, it’s important to understand the risks as well as the opportunities on leveraging social media testimonials for marketing.

As the industry and marketers lean into more word-of-mouth marketing, it’s important to understand the risks as well as the opportunities on leveraging social media testimonials for marketing. Yes – customers are already sharing their own experiences and opinions publicly, but when a brand elevates one of these experiences and puts a marketing budget behind it, it can open the brand and the customer up to further criticism.

Can it be done well? Yes, but it’s a delicate dance. Telus recently launched their Expect More campaign – which I think was well-packaged as it highlighted a few positive experiences while also admitting that they want to continue to improve. For our work on Polysporin, we’ve been highlighting customer reviews in posts and continue to drive our fans to leave their own reviews.

If you’re looking to promote a tweet from a customer or influencer, consider the following elements first:

Permission for use with context: Always ask for permission before posting and make sure the customer understands how you will be leveraging their post and the resulting impact. For example, Head and Shoulders promoted a tweet from a customer who had a great experience with their product – however she later denied they had permission; mostly because she didn’t understand that is was be shared to hundreds of people and that these people could directly engage with her about her experience.

Awareness of source: Customers are more likely to take action or trust a recommendation from someone they know, or think they know.Consider leveraging a tweet (with permission) from celebrities, television hosts or bloggers as they’re frequently sharing their opinions. For Polysporin’s #SavetheShoes campaign, we did this by whitelisting a tweet from Bell’s TV show “The Social”, to drive awareness of their new Blister Treatment product.

Experience claims: Ensure that the tweet or message that you’re promoting provides an attainable product experience for most customers. Many customers are skeptical of brands and ads, promoting unrealistic expectations.

All in all, different industries and verticals have a variety of audiences that will respond differently. Keeping your industry in mind along with these tips, and using your social media judgement, you’ll be able to share some great experiences with your fans.

Posted by
Katie Boland
on 02/07/2015