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Five takeaways from Social Media Week Toronto

From algorithm adjustments to the ever-changing video formats. Social media is constantly evolving, and as digital strategists it’s important we keep on top of these changes to better optimize our content for any platform. The ruckus team had an opportunity to attend Social Media Week Toronto, which brought several leading

3 tips to help you optimize paid social content

It’s no secret that paid social media content is becoming increasingly important. Social media platform algorithms are ever-changing, making brand content hard to stumble upon organically. While it is important to invest in paid social content, it is essential that content is also optimized to leave an impression on your