Problem
For our
RE/MAX client, it’s important to educate modern home buyers about the value of
an agent, especially as digital-only real estate services are expanding within
the Canadian market. With Canadian Millennials making up half of the home
buyers in the coming years, RE/MAX wanted to experiment with new communications
channels to inform, educate and
Problem
Interac is a world-class debit payment system and one of Canada’s
leading brands. On average, it is used 16 million times daily and is a market
leader in payment technologies. With a concern that new technology platforms
and often-enticing credit card reward-programs could encroach as the preferred
method of payment for Millennials, the brand
Creating great content isn’t an exact science. At a recent event hosted by Rethink at the YouTube space in Toronto, the panel (featuring Alison Lawler-Dean, Rethink’s VP of Marketing and Communications) discussed how content is developed from various perspectives.
In addition to how a non-profit like Rethink approaches the concept, Lawler-Dean
This week's ruckus-makers (Feb 9 - Feb 13)
This week's ruckus makers (April 20 - 24)
