Until a couple years ago we were in the age of millennials, anyone who was born from 1981 to 1996. Recently, Gen Z, those born between 1997 and 2012, surpassed Boomers and Millennials in size. As of 2019, Gen Z makes up 32% of the world’s 7.7 billion population, making
We sat down for a virtual chat with our new Creative Designer and Strategist, Maline, to chat about their career journey and personal passions. How has your past work or volunteer experience helped you in your current position? I have had a wide range of jobs from multimedia design to curation to
We sat down for a virtual chat with our new Digital Content Creator & Writer, Jelena to chat about her career journey and personal passions. How has your past work or volunteer experience helped you in your current position? I’m a communications professional, creative visionary, and shutterbug. Over the years, I’ve had
Earlier this month, the ruckus team had an opportunity to attend Social Media Week Toronto, which brought several leading social media marketers, influencers and social media platforms together to outline what’s new and upcoming for social media marketing. We live-tweeted, laughed, cried, and learned from the best. This piece highlights our key takeaways
Not very long ago, our chief recourse as communicators who needed to tell brand stories was to work with publications and submit articles – or pitch thought leadership pieces. Today, thanks to social and digital advertising capabilities, the game has changed. We now have several tools at our disposal that can
Creating great content isn’t an exact science. At a recent event hosted by Rethink at the YouTube space in Toronto, the panel (featuring Alison Lawler-Dean, Rethink’s VP of Marketing and Communications) discussed how content is developed from various perspectives. In addition to how a non-profit like Rethink approaches the concept, Lawler-Dean
Considerable thought goes into content creation, but often marketers forget about reaching the right audience and social media advertising can help. If only we could just publish content and the perfect audience would just find it – but we don’t always get that lucky. With social media advertising you don't have to rely on audience assumptions.
This Week's Ruckus Makers (Nov 2 - 6)