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Tag : digital strategy

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Meet Maline, Helvetica fan and ruckus Digital’s new Creative Designer and Strategist

We sat down for a virtual chat with our new Creative Designer and Strategist, Maline, to chat about her career journey and personal passions.  How has your past work or volunteer experience helped you in your current position? I have had a wide range of jobs from multimedia design to curation to

From shutterbug to the Sims: Meet Jelena, ruckus Digital’s Creator & Writer

We sat down for a virtual chat with our new Digital Content Creator & Writer, Jelena to chat about her career journey and personal passions.  How has your past work or volunteer experience helped you in your current position? I’m a communications professional, creative visionary, and shutterbug. Over the years, I’ve had

#SMWTO – Providing LEGS for Real Time Community Influencer Moments

Earlier this month, the ruckus team had an opportunity to attend Social Media Week Toronto, which brought several leading social media marketers, influencers and social media platforms together to outline what’s new and upcoming for social media marketing. We live-tweeted, laughed, cried, and learned from the best. This piece highlights our key takeaways

As communicators we need to embrace social advertising

Not very long ago, our chief recourse as communicators who needed to tell brand stories was to work with publications and submit articles – or pitch thought leadership pieces. Today, thanks to social and digital advertising capabilities, the game has changed. We now have several tools at our disposal that can

Where do good content ideas come from?

Creating great content isn’t an exact science. At a recent event hosted by Rethink at the YouTube space in Toronto, the panel (featuring Alison Lawler-Dean, Rethink’s VP of Marketing and Communications) discussed how content is developed from various perspectives. In addition to how a non-profit like Rethink approaches the concept, Lawler-Dean

Ad targeting: Let’s go beyond demographics

Considerable thought goes into content creation, but often marketers forget about reaching the right audience and social media advertising can help. If only we could just publish content and the perfect audience would just find it – but we don’t always get that lucky. With social media advertising you don't have to rely on audience assumptions.