Elspeth Baird is ruckus’ newest team member, joining our team as Group Director, Digital and Content. Elspeth’s role will focus on senior client counsel and leadership on all digital aspects, and she will also support new business growth. Learn more about her below.
1. How has your previous work
Over the
years, social media has become people’s primary method of communication,
entertainment, and even shopping. It’s a little known fact that social media
has changed the way consumers shop, and the way businesses advertise, and while
brand recognize the importance of reach and engagement on social media, many
marketers seem to be missing the
If your parents were on Facebook and Instagram, wouldn’t you want an alternative platform to connect with friends? It’s a no-brainer that Generation Z does. Enter the new social platform – TikTok.
To be exact,
41 per cent of TikTok-ers are between the age of 16 and 24 according to Globalwebindex.
Many
Back in
2017, ruckus Digital successfully launched the Planet Fitness Canada social
channels. While new locations are regularly opening across the nation, as a newer
gym in Canada, there is still a level of education and brand awareness required
for the Canadian audience.
December and
January is a busy time for the fitness industry as Canadians
With 2019 ramping up, expect
new trends throughout the news, social media, technology and more. At APEX and
ruckus digital we will be sharing our predictions on some of these trends that
we think will define 2019 (or at least part of it).
Ella Singleton, director,
creative strategies at ruckus Digital, shares her view on
From algorithm adjustments to the ever-changing video formats. Social media is constantly evolving, and as digital strategists it’s important we keep on top of these changes to better optimize our content for any platform.
The ruckus team had an opportunity to attend Social Media Week Toronto, which brought several leading
Director, Social Creative
Ruckus Digital is looking for a Director, Social Creative based in Toronto to be part of the creative and design team leading the concepting and the execution of best in class content for a number of major clients across a wide variety of segments, as well as new
As marketing professionals, we’re all familiar with how important metrics and analytics are in gauging success. But how do we pull meaningful insights from the data? And once we have them, how do we develop content, design elements or creative to show the impact of our social media investment?
Essentially, how
Not very long ago, our chief recourse as communicators who needed to tell brand stories was to work with publications and submit articles – or pitch thought leadership pieces.
Today, thanks to social and digital advertising capabilities, the game has changed. We now have several tools at our disposal that can
Last month, some of us at ruckus digital toured the MakeLab studio – a space tucked away in the downtown core pumping out larger-than-life event activations. Founder and creative director, Jonathan Moneta and lead events producer, Alyssa Janzen share their thoughts on digital technology and working with brands to create
