From algorithm adjustments to the ever-changing video formats. Social media is constantly evolving, and as digital strategists it’s important we keep on top of these changes to better optimize our content for any platform.
The ruckus team had an opportunity to attend Social Media Week Toronto, which brought several leading
Director, Social Creative
Ruckus Digital is looking for a Director, Social Creative based in Toronto to be part of the creative and design team leading the concepting and the execution of best in class content for a number of major clients across a wide variety of segments, as well as new
As marketing professionals, we’re all familiar with how important metrics and analytics are in gauging success. But how do we pull meaningful insights from the data? And once we have them, how do we develop content, design elements or creative to show the impact of our social media investment?
Essentially, how
Not very long ago, our chief recourse as communicators who needed to tell brand stories was to work with publications and submit articles – or pitch thought leadership pieces.
Today, thanks to social and digital advertising capabilities, the game has changed. We now have several tools at our disposal that can
Last month, some of us at ruckus digital toured the MakeLab studio – a space tucked away in the downtown core pumping out larger-than-life event activations. Founder and creative director, Jonathan Moneta and lead events producer, Alyssa Janzen share their thoughts on digital technology and working with brands to create
At the beginning of the month the ruckus crew posed a challenge to one another: Use a social platform you don’t usually use. We all have our favourites and not so favourite social platforms. (My favourites are Snapchat and Instagram and not so favourite are Twitter and Facebook.)
So, for one
Creating great content isn’t an exact science. At a recent event hosted by Rethink at the YouTube space in Toronto, the panel (featuring Alison Lawler-Dean, Rethink’s VP of Marketing and Communications) discussed how content is developed from various perspectives.
In addition to how a non-profit like Rethink approaches the concept, Lawler-Dean
Last night I headed to Brainstation Toronto – a tech education hub – for my first #InstaMeetTO.
The event brings together social enthusiasts from across the city, all equally eager to curate an amazing Insta feed. With a stacked panel of artists and brand managers, there was sure to be a
This Week's Ruckus Makers (Nov 23-27)
