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What is TikTok and how is it engaging Generation Z?

If your parents were on Facebook and Instagram, wouldn’t you want an alternative platform to connect with friends? It’s a no-brainer that Generation Z does. Enter the new social platform – TikTok. To be exact, 41 per cent of TikTok-ers are between the age of 16 and 24 according to Globalwebindex. Many

2019 Reflection: Planet Fitness Awareness Campaign

Back in 2017, ruckus Digital successfully launched the Planet Fitness Canada social channels. While new locations are regularly opening across the nation, as a newer gym in Canada, there is still a level of education and brand awareness required for the Canadian audience. December and January is a busy time for the fitness industry as Canadians

2019 Crystal Ball – Brands creating real action in 2019

With 2019 ramping up, expect new trends throughout the news, social media, technology and more. At APEX and ruckus digital we will be sharing our predictions on some of these trends that we think will define 2019 (or at least part of it). Ella Singleton, director, creative strategies at ruckus Digital, shares her view on

Five takeaways from Social Media Week Toronto

From algorithm adjustments to the ever-changing video formats. Social media is constantly evolving, and as digital strategists it’s important we keep on top of these changes to better optimize our content for any platform. The ruckus team had an opportunity to attend Social Media Week Toronto, which brought several leading

As communicators we need to embrace social advertising

Not very long ago, our chief recourse as communicators who needed to tell brand stories was to work with publications and submit articles – or pitch thought leadership pieces. Today, thanks to social and digital advertising capabilities, the game has changed. We now have several tools at our disposal that can

Where do good content ideas come from?

Creating great content isn’t an exact science. At a recent event hosted by Rethink at the YouTube space in Toronto, the panel (featuring Alison Lawler-Dean, Rethink’s VP of Marketing and Communications) discussed how content is developed from various perspectives. In addition to how a non-profit like Rethink approaches the concept, Lawler-Dean