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Tag : digital

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5 Qs: Danie Reyes, CEO, and Catherine Sugrue, COO, of Do the Daniel Inc.

APEXers and the ruckus team are asking five questions about the year it’s been and what individuals are looking forward to in 2018. Up first… Daniel Reyes CEO, Do The Daniel Inc. @dothedaniel Catherine Sugrue COO, Do The Daniel Inc. @cnsugrue   1. How do you choose the content you share with your followers? Daniel: “It’s all about the

As communicators we need to embrace social advertising

Not very long ago, our chief recourse as communicators who needed to tell brand stories was to work with publications and submit articles – or pitch thought leadership pieces. Today, thanks to social and digital advertising capabilities, the game has changed. We now have several tools at our disposal that can

ruckus makers: What is branded content?

The future of branded storytelling is evolving as individuals expect more from the organizations that market to them. So, we invited Heather Loosemore, Sr. Director of Marketing Communications at Walmart Canada and Kaaren Whitney-Vernon, SVP Branded Entertainment at Shaftesbury to share their insights at our last ruckus makers speaker series. Here,

APEX PR/ruckus Digital amp-up its integrated marketing strategy

Toronto, October 26, 2017 – Following another strong year of multi-channel programming for its diverse set of clients, APEX PR and ruckus Digital today announced the promotion of four key senior practitioners into integrated communications roles for consumer, corporate B2B and design. Jennifer Stein, a 10-year veteran of APEX PR and

Should fake news be archived to be preserved for the future?

That question was tossed around at an October 16 event, hosted by the National Archives in the stunning new Globe and Mail Centre, called Unfiltered: the Fate of Facts in the Digital Age. (Also check out what Globe staff have said about the Centre’s views.) The discussion was moderated by Guy

Drive engagement through Millennials ‘early onset nostalgia’

With fierce competition from other leading online and bricks and mortar retailers, the holiday shopping season is the most difficult time of the year to capture a customer’s attention. Walmart Canada needed a creative approach to break through the noise and entice Canadian shoppers to choose Walmart for their Black

APEX Public Relations/ruckus Digital joins BCMA

TORONTO, ON - October 2 2017 APEX Public Relations/ruckus Digital announces that it has joined the Branded Content Marketing Association (BCMA), the global regulating body for marketing professionals producing branded content. Becoming part of the BCMA will provide APEX/ruckus with the latest industry insights. APEX/ruckus will also have access to the BCMA’s

How to add a fresh twist to your social media content

Have any of your married friends or those in committed relationships ever asked to play with someone else’s dating apps (just because they were curious)? According to a Google Consumer Survey ruckus Digital commissioned in spring 2017, about a quarter of Canadian millennials know someone who has. This insight gave us