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Tag : digital

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5 QS: Georgia Eliopoulos of Extra Sparkle Please

Georgia Eliopoulos Extra Sparkles Please @extrasparklesplease   Up next, we sat down with Georgia Eliopoulos, creator of ExtraSparklesPlease.com, to talk about future trends in the world of blogging and what she loves most about being an influencer.   1. Tell us about your blog currently and the direction you see it heading in the years to

5 Qs: Danie Reyes, CEO, and Catherine Sugrue, COO, of Do the Daniel Inc.

APEXers and the ruckus team are asking five questions about the year it’s been and what individuals are looking forward to in 2018. Up first… Daniel Reyes CEO, Do The Daniel Inc. @dothedaniel Catherine Sugrue COO, Do The Daniel Inc. @cnsugrue   1. How do you choose the content you share with your followers? Daniel: “It’s all about the

As communicators we need to embrace social advertising

Not very long ago, our chief recourse as communicators who needed to tell brand stories was to work with publications and submit articles – or pitch thought leadership pieces. Today, thanks to social and digital advertising capabilities, the game has changed. We now have several tools at our disposal that can

ruckus makers: What is branded content?

The future of branded storytelling is evolving as individuals expect more from the organizations that market to them. So, we invited Heather Loosemore, Sr. Director of Marketing Communications at Walmart Canada and Kaaren Whitney-Vernon, SVP Branded Entertainment at Shaftesbury to share their insights at our last ruckus makers speaker series. Here,

APEX PR/ruckus Digital amp-up its integrated marketing strategy

Toronto, October 26, 2017 – Following another strong year of multi-channel programming for its diverse set of clients, APEX PR and ruckus Digital today announced the promotion of four key senior practitioners into integrated communications roles for consumer, corporate B2B and design. Jennifer Stein, a 10-year veteran of APEX PR and